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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

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What is product-market fit? Tapping into your best customers

ProfitWell

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

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How Dopple Is Defining an Emerging Market

FastSpring

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here.

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How to Conduct An Effective Customer Analysis in 8 Steps

User Pilot

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Gather insights about your customers from internal teams. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

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