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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. If you’re a senior engineer and want to further your career, what skills should you develop? A tale of two career paths.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. Leadership support , shared ownership of outcomes, cross-functional training, and celebrating collaboration can encourage PM-PMM alignment. What are some key differences in priorities between PMs and PMMs?

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Most support teams have seen an influx of support queries since COVID-19 hit – and those issues are more complex than ever. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. Download your copy of the thought leadership paper now. Sound familiar?

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Management coach Lara Hogan on perfecting the leadership craft

Intercom, Inc.

Each person on your team has different needs, responds to feedback in different ways and evolves in different trajectories – and management should always reflect that. Even when you reach the perfect team dynamic – a new hire or budget cut can easily throw things off balance. It was kind of the luck of the draw.

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Sales Forecasts and Pipeline Reviews: Why and How

Point Nine Land

A methodology in five simple steps I learned how to run forecast and pipeline reviews, first, by distilling what my sales managers did when I was a sales rep and, then, building my own systems as a sales leader at Revinate, at Framer, and advising a number of B2B SaaS companies. Why forecasting? I’ll suggest two perspectives here.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

The right mental models have a knack of becoming an integral part of a company’s operating system, and more importantly help employees make good decisions, more often. MSPOT An MSPOT is a simplified one page strategic plan used by HubSpot, and they have become an integral part of the company’s operating system.

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Building a System for Growth

OpenView Labs

Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). The convergence of these changes has led many to realize that “growth” is a team sport. Decisions made within the product can dramatically impact the success of a marketing team and the growth of a company.