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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.

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Instacart

Andreessen Horowitz

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. a16z has long had an investment theory that we should invest behind strengths of a business model and opportunity, not lack of weakness. It truly has been a team effort. billion to $20.7

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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5 Ways to Prepare a New Salesperson for Cold Calling

Chart Mogul

Onboarding a new member of your sales team is challenging on its own, but especially so when they have to call prospects out of the blue. Providing the right cold calling training can make or break the success of a new team member. Explain their existing sales process and what they learned in the course of developing it.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It There are now over 150 enterprise companies using the platform.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. So how do you create a strong, enterprise-ready team? Not just support on steroids: How to build a customer success team.

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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. My job is to continually inform and share knowledge that’s going out in the marketplace.