FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

Payment Solutions 108

Payment Solutions Payment Services SaaS Payments VP of Engineering 108

SaaSOptics

MAY 19, 2022

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

User Pilot

JANUARY 30, 2023

In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. of the market) are excited about trying products and testing new technology. They include: Innovators. Innovators (2.5%

Technical Review 98

Technical Review Software Review Underperforming Technical Team Education 98

SaaStr

JUNE 7, 2021

I was a software developer, a product person. You have to be a little more measured, but what I always think about is a company usually starts up from a product. You have a product idea and, “Wow. I specifically didn’t want to be a CEO. That’s the real story there.

Sales Hiring 337

Sales Hiring Underperforming Technical Team SaaS Headcount 337

SaaStr

APRIL 16, 2023

Stewart, totally disabuse me if I get it wrong, but notwithstanding all the blue chip logos you have, you’ve got a very core software development, project management core. I don’t think that Yammer had that same software developer core that could get accelerated. We invested a lot in that.

Scale 334

Scale Sales Hiring PayPal Development Team Review 334

SaaStr

JUNE 15, 2021

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. Jeff : It’s interesting because I’ve made a blind faith, I had for many years made a blind faith investment in sales. Jeff : Yeah, I saw one. Jason : You saw one?

Scale 291

Scale Underperforming Technical Team Engineering Wireless 291

Outseta

JANUARY 20, 2020

To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JULY 28, 2023

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

Marketplace as a Service 96

Marketplace as a Service Social Media Development Machine Learning 96

SaaStr

AUGUST 29, 2019

Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners. First of all, when you just started your company, that product market feed is literally critical. So we invested over the years into multiple partnerships that ultimately brought us literally nothing.

Sales Hiring 109

Sales Hiring Scale Outsourcing Services Scaling 109

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing? And how would that play out to you in an ideal world?

CTO Coach 179

CTO Coach Sales Hiring Software Review CTO Hire 179

A Smart Bear

NOVEMBER 7, 2017

Also, up-front payments, so you have the cash-flow to invest in that growth right now. The typical attitude is, “We now have a large customer, so pour extra money into development to make sure we don’t lose it,” but the right attitude is to use a lot of that money to land other customers.

Payment Solutions 71

Payment Solutions Payments Payment Methods Scale 71

SaaStr

JUNE 10, 2021

The downside is that you have a lot of complexity in how the product is composed, consists of many things that cost different things. Some is software developed by you, some is data that you may buy, some comes through APIs, third party solutions, people work and so on. Smart question.

Outsourcing Services 142

Outsourcing Services Marketplace as a Service Outsourced Development Scale 142

User Pilot

JANUARY 26, 2021

One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

SmartKarrot

AUGUST 5, 2021

In today’s market, having a competitive product is key to success. It has become so important that businesses are willing to invest millions of dollars in developing one. If you are curious about product operations but unsure where to begin, this guide can help. What is Product Operations (Prod Ops)?

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10

ProfitWell

SEPTEMBER 20, 2019

If your business can put in the effort to market directly to internal groups, you might find a huge uptick in the number of upgrades and add-ons you sell. HubSpot is a software developing and marketing organization. That was done with next to no paid advertising, just content and inbound marketing.

Software Review 45

Software Review Advertising Underperforming Technical Team Social Media 45

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Then I restarted as a marketer.

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137