Remove Investment Remove Marketplace as a Service Remove Product Marketing Remove Software Development
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. And I just started a consulting business, it was a service business. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Keeping your customer acquisition costs low ensures that you’ll have greater profit margins, which can then be re-invested into your business and employees. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . The answer lies in your product or service’s value proposition.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

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12 Types of Minimum Viable Product With Their Pros and Cons

User Pilot

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

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The Beginner’s Guide to Product Operations

SmartKarrot

In today’s market, having a competitive product is key to success. It has become so important that businesses are willing to invest millions of dollars in developing one. If you are curious about product operations but unsure where to begin, this guide can help. What is Product Operations (Prod Ops)?

Scale 10