Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. While the way they get there might be different, the goals of each team are ultimately the same.

Marketing 71

Marketing Sales Underperforming Technical Team Social Media 71

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. Never believe that doubting yourself is a bad thing. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. What is one a-ha moment you’ve had in your sales career? Anything less is failure.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

SaaStr

NOVEMBER 16, 2020

What does it take to scale a sales team successfully? How can one determine a closer in the interview process? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times?

Sales Hiring 202

Sales Hiring Scale Leadership Sales Enablement 202

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 174

Scale Sales Hiring Sales Recruiting Sales 174

Sales Hacker

FEBRUARY 19, 2020

SaaS companies, who often have complex sales cycles coupled with small but agile sales teams, can especially benefit from lead scoring, since it allows small teams to punch well above their weight class. Unfortunately, the number of leads that are actually sales-ready is fewer than we’d like to think. Probably not.

Sales 97

Sales Underperforming Technical Team Systems Review Headcount 97

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.

Sales Hiring 81

Sales Hiring Scale Sales Recruiting Payment Methods 81

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 80

Product Marketing Scale Sales Hiring Sales Recruiting 80

Sales Hacker

FEBRUARY 1, 2021

Subscribe to the Sales Hacker Podcast. Lessons learned from nine months in enterprise sales [10:18]. Sam Jacobs: This week on the show, we want to put a spotlight on account executives, people like you that are in the trenches making sales. What’s your sales organization’s biggest challenge right now?

Underperforming Technical Team 68

Underperforming Technical Team Scale Sales Hiring Systems Review 68

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. Why was joining Okta the most challenging interview process he has experienced? Harry Stebbings.

Sales Hiring 168

Sales Hiring Scale Interviewing Technical Review 168

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” What does this mean for the processes used by marketing teams?

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

Sales Hacker

APRIL 8, 2019

This week on the Sales Hacker podcast, we interview Rob Jeppsen , CEO of Xvoyant and host of the Sales Leadership Podcast. Rob is a longtime sales veteran and is incredibly passionate about both the profession of sales but, more importantly, the importance of investing in your team through sales coaching and training.

Scale 88

Scale VP of Engineering Underperforming Technical Team Sales 88

SaaStr

JUNE 3, 2020

How does this hire correlate to your hiring in sales enablement? How does Mike make sales data really actionable within the company? What is the right way to structure their sales pipeline? What can be done to incentivize sales to be accurate in their sales data? * Where do many go wrong here? Michael Katz.

Sales Hiring 176

Sales Hiring Scale Technical Advisors Systems Review 176

Sales Hacker

JUNE 20, 2019

Well, in a previous life, I spent six years selling to, and thereby studying, Sales Operations. Want a quick debrief on what I learned about Sales Ops ? 1) Sales Ops gets hired too late , from everyone’s point of view. They come after a VP Sales, but before Sales Enablement. A Little Background.

Sales Hiring 69

Sales Hiring Sales Enablement Scale Technical Review 69

Sales Hacker

OCTOBER 13, 2020

If you missed episode 130, check it out here: Turning Junior-level Talent into Top Sales Professionals with Eddie Baez. Subscribe to the Sales Hacker Podcast. Managing a technical team as a non-technical person [24:13]. Sales enablement is easy. More sales meetings, more money. We’re on iTunes. The result?

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

SaaSX

FEBRUARY 26, 2020

These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. Plus, you’ll also be obliged to bring your entire team on board by encouraging your colleagues to roll out the welcome mat and adopt some partner-friendly best practices. Got some details that need smoothing out?

Outsourcing Services 93

Outsourcing Services Strategy Underperforming Technical Team Technical Advisors 93

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Sales Hacker

SEPTEMBER 1, 2020

We talk about using real human English language and being your whole authentic self in the context of a sales cycle and how that can really drive outcomes for you as it has for Mykal. Subscribe to the Sales Hacker Podcast. The way weekly sales meetings should be run [25:21]. Welcome to The Sales Hacker Podcast.

Sales Hiring 68

Sales Hiring Scale Sales Artificial Intelligence 68

Sales Hacker

MAY 8, 2018

On this episode of the Sales Hacker podcast, we talk with Marc Jacobs , SVP of Sales and Customer Success at CB Insights about the secret to incredible sales management and building a sales coaching culture. Building a professional development program resulting in high quota attainment for SDRs turned Account Executives.

Sales Hiring 43

Sales Hiring Scale Management Sales 43

Sales Hacker

OCTOBER 21, 2019

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. What about the amazing sales leaders who aren’t well-known already? Most Dynamic Women Sales Leaders.

Sales Recruiting 90

Sales Recruiting Scale Sales Hiring VP of Engineering 90

Sales Hacker

AUGUST 18, 2020

This week on the Sales Hacker podcast, we’ve got a fantastic episode for you. We’ve got an interview with Brandon Meyers , the chief revenue officer of ADARA. If you missed episode 122, check it out here: Tips for Building a Diverse Team of High-Quality Salespeople with Wesley Ulysse. Welcome to Sales Hacker Podcast.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Sales Hacker

APRIL 28, 2020

This week on the Sales Hacker podcast, we speak with Lori Richardson , founder of Score More Sales. Loris is passionate about pursuing, advocating, and furthering the cause of female sales leadership and helping women advance through their careers. We talk about what makes a great sales person. We’re on iTunes.

Leadership 71

Leadership Scale Sales Hiring Sales 71

Sales Hacker

APRIL 22, 2019

This week on the Sales Hacker podcast, we speak with Nick Worswick, Global Head of Growth for WeWork. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Before we get to that interview, we want to thank our sponsors. Showpad is the leading sales enablement platform for the modern seller.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

SaaStr

JANUARY 14, 2020

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product. That doesn’t sound too hard.”

B2B 134

B2B B2C Scale New CTO 134

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. Subscribe to the Sales Hacker Podcast. They sell that product to general councils, operations teams, and deal desks. Keep the promise of sales enablement and keep your team doing what they do best, which is winning.

Scale 107

Scale CTO Hire Scaling CTO Coach 107

Sales Hacker

AUGUST 25, 2020

This week on the Sales Hacker podcast, we’ve got Alyssa Merwin , Vice President of Sales Solutions for LinkedIn, North America. She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. Subscribe to the Sales Hacker Podcast.

Management 72

Management Sales Recruiting Sales Hiring Development Team Review 72

OpenView Labs

AUGUST 9, 2019

At Glassdoor, where we went through several iterations on our pricing strategy, I had a front-row seat to witness how these changes directly influenced the way we went to market, our overall sales motion and the types of conversations we were having with prospects and customers in the marketplace. Sales Reps. Win-loss Interviews.

Pricing 40

Pricing Sales Hiring Underperforming Technical Team SaaS 40

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. Subscribe to the Sales Hacker Podcast. Now, before we get to the interview, we have sponsors and you need to hear about them. Learn how modern sales teams win deals now at 6sense.com/saleshacker. Great author.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Below is a lightly edited transcript of our interview. We got sales leads. We were closing deals.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers.

Sales Hiring 171

Sales Hiring Technical Review Development Team Review Scale 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers.

Sales Hiring 163

Sales Hiring Technical Review Development Team Review Scale 163