Sales Hacker

MAY 24, 2021

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Alex is the boss. Use content to get them there.

Marketing 71

Marketing Sales Underperforming Technical Team Social Media 71

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

Sales Hacker

FEBRUARY 19, 2020

SaaS companies, who often have complex sales cycles coupled with small but agile sales teams, can especially benefit from lead scoring, since it allows small teams to punch well above their weight class. Even if you did, it would spike lead acquisition costs and strangle the productivity of your sales team.

Sales 97

Sales Underperforming Technical Team Systems Review Headcount 97

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” What does this mean for the processes used by marketing teams?

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

SaaStr

JANUARY 28, 2020

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. If something bad happens, you’re going to have to cut your burn, probably. What do you do with that lightly toxic person on your team?

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. CRM platforms.

Sales Hiring 81

Sales Hiring Scale Sales Recruiting Payment Methods 81

Sales Hacker

MAY 8, 2018

Building a professional development program resulting in high quota attainment for SDRs turned Account Executives. Building an interview process that leads to good performance and cultural fit. Building the right revenue targets in coordination with the CFO and the Executive Team. Subscribe to the Sales Hacker Podcast.

Sales Hiring 43

Sales Hiring Scale Management Sales 43

SaaStr

DECEMBER 3, 2020

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? How does Sam think about the relationship between sales and marketing? Sam Taylor.

Scale 174

Scale Sales Hiring Sales Recruiting Sales 174

Andreessen Horowitz

OCTOBER 16, 2023

And that comes down to users, which is where the concept of “product-market- sales fit” comes in, observes Jyoti Bansal, founding CEO of AppDynamics (which was acquired by Cisco for $3.7B Maybe it comes out of the development budget, it comes out of engineering, marketing, sales. the night before it was to IPO).

Product Marketing 81

Product Marketing Scale Sales Hiring Sales Recruiting 81

OpenView Labs

AUGUST 9, 2019

At Glassdoor, where we went through several iterations on our pricing strategy, I had a front-row seat to witness how these changes directly influenced the way we went to market, our overall sales motion and the types of conversations we were having with prospects and customers in the marketplace. Win-loss Interviews.

Pricing 40

Pricing Sales Hiring Underperforming Technical Team SaaS 40

Sales Hacker

DECEMBER 20, 2018

So don’t just aimlessly listen to sales podcasts and never implement the lessons. Take notes, highlight the best parts, and share important takeaways with your team. Then, most importantly, take what you’ve learned and go apply the insights to your sales process. Experiment, test, record, and optimize! Links: iTunes.

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

Sales Hacker

DECEMBER 1, 2020

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. Subscribe to the Sales Hacker Podcast. Now, before we get to the interview, we have sponsors and you need to hear about them. Learn how modern sales teams win deals now at 6sense.com/saleshacker. Great author.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. Why was joining Okta the most challenging interview process he has experienced? Harry Stebbings.

Sales Hiring 167

Sales Hiring Scale Interviewing Technical Review 167

Sales Hacker

MARCH 2, 2020

The Pirate’s Guide to Sales. The Sales Acceleration Formula. Mastering the Complex Sale. Sales Development and Prospecting. The Sales Development Playbook. Outbound Sales, No Fluff. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. What is your best piece of career advice for women in sales?

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

JUNE 3, 2020

How does this hire correlate to your hiring in sales enablement? Who should be brought into the meeting other than the sales team? How does Michael advise sales reps to maintain customer relationships post-sale? Below, we’ve shared the transcript of Harry’s interview with Michael. Harry Stebbings.

Sales Hiring 176

Sales Hiring Scale Technical Advisors Systems Review 176

Sales Hacker

AUGUST 18, 2020

This week on the Sales Hacker podcast, we’ve got a fantastic episode for you. We’ve got an interview with Brandon Meyers , the chief revenue officer of ADARA. If you missed episode 122, check it out here: Tips for Building a Diverse Team of High-Quality Salespeople with Wesley Ulysse. Welcome to Sales Hacker Podcast.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

SaaSX

FEBRUARY 26, 2020

Plus, you’ll also be obliged to bring your entire team on board by encouraging your colleagues to roll out the welcome mat and adopt some partner-friendly best practices. Using this blueprint as your guide, make sure to evaluate each candidate and determine their overarching goals, market value, potential weaknesses, etc.

Outsourcing Services 93

Outsourcing Services Strategy Underperforming Technical Team Technical Advisors 93

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Below is a lightly edited transcript of our interview. These people were describing exactly what I had been through.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

OCTOBER 13, 2020

Managing a technical team as a non-technical person [24:13]. Sales enablement is easy. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Welcome to the Sales Hacker Podcast.

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

Sales Hacker

APRIL 8, 2019

This week on the Sales Hacker podcast, we interview Rob Jeppsen , CEO of Xvoyant and host of the Sales Leadership Podcast. Rob is a longtime sales veteran and is incredibly passionate about both the profession of sales but, more importantly, the importance of investing in your team through sales coaching and training.

Scale 88

Scale VP of Engineering Underperforming Technical Team Sales 88

Sales Hacker

APRIL 22, 2019

Before we get to that interview, we want to thank our sponsors. Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

Sales Hacker

SEPTEMBER 1, 2020

Sales enablement’s easy. It’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement and help carry the load. REGIE uses artificial intelligence to create entire outbound, inbound, and even follow-up sales campaigns faster. Sapper Consulting is the first one.

Sales Hiring 68

Sales Hiring Scale Sales Artificial Intelligence 68

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. Keep the promise of sales enablement and keep your team doing what they do best, which is winning. Welcome to the Sales Hacker podcast.

Scale 107

Scale CTO Hire Scaling CTO Coach 107

Sales Hacker

OCTOBER 21, 2019

Manager of Enterprise Account Development at Lucidchart. Co-Founder of Utah Women in Sales. How long have you been in sales? . I have been in sales for around 4 years. Building out a new enterprise development team, and scaling it from 3 to 14 reps over a one-year period. . I’ve been in sales for 20+ years.

Sales Recruiting 90

Sales Recruiting Scale Sales Hiring VP of Engineering 90

Sales Hacker

APRIL 28, 2020

To that end, Lori also founded Women Sales Pros, the first community online dedicated to helping smart, savvy women get into B2B sales positions and sales leadership and to help companies find and develop great women sellers. We talk about what makes a great sales person. A primer on social selling [19:53].

Leadership 71

Leadership Scale Sales Hiring Sales 71

Sales Hacker

JUNE 12, 2018

”Tito, how do I go about building a sales team (especially the sales development function) from scratch?” ” It usually comes from founders, or the first sales hire at a company. Manager: “Ok team, so we need better results. ” “Thanks for your time, the interview is over.

Scale 74

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 74

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Today, Doug is a Growth Partner at Emergence Capital. It was so fun.

Sales Hiring 171

Sales Hiring Technical Review Development Team Review Scale 171

Intercom, Inc.

JULY 5, 2018

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Today, Doug is a Growth Partner at Emergence Capital. It was so fun.

Sales Hiring 163

Sales Hiring Technical Review Development Team Review Scale 163

SaaStr

JANUARY 14, 2020

My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product. This won’t be that bad.

B2B 133

B2B B2C Scale New CTO 133

Sales Hacker

AUGUST 25, 2020

Sales enablement is easy. But Sapper Consulting has built REGIE to keep the promise of sales enablement and keep your team doing what they do best, which is winning. REGIE uses your targeting to inform your campaigns and decreases the time your team spends creating campaigns because that’s a pain in the ass.

Management 72

Management Sales Recruiting Sales Hiring Development Team Review 72

Sales Hacker

JUNE 20, 2019

1) Sales Ops gets hired too late , from everyone’s point of view. They come after a VP Sales, but before Sales Enablement. 2) Sales Ops starts as a tech-savvy SFDC Admin (often an introvert BDR transfer). It then grows to Sales Ops, and ultimately matures to Biz or Rev Ops and has a full team built around them.

Sales Hiring 69

Sales Hiring Sales Enablement Scale Technical Review 69