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Episode 50: Why Are Lead Gen Companies Bad at Lead Gen

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We bolted onto their outbound team. Specifically, we focused on helping scale up their individual user base.

Scale 72
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Is My Second Product Failing?

Casey Accidental

I’ll explain how I think about these decisions as a product leader and give more context on the journey of developing entirely new products inside a company. First off, let’s spend a moment on this product/market fit point. Even though the team usually knows nothing in reality. This is failure inside a medium to large company.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! I considered the four companies and chose Gorgias based on my experience with their team during the interview process. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 263
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The Stages Of A SaaS Company: When To Scale For Success

Chargify

According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. Achieving viral growth. Pre-Startup.

Scale 74
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Episode 33: This Could Have Been A Sequence

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hey William, Really impressed by what the Lavender team has done so far. Subject A: Partner Driven Growth. Cheers, Rep.

Scale 82
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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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How to do Market Research: a Step-by-Step Guide

User Pilot

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.