User Pilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for.

B2B

User Pilot

FEBRUARY 26, 2023

However, not all product marketing teams have mastered the art of digital customer engagement. The engagement rate measures the percentage of users that interact with your product by dividing the number of active users in a given period by the total number of users. That said, creating a single journey may not be enough.

Engagement

User Pilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. Effectively communicate growth goals and progress across departments to ensure cohesive commitment and execution.

Management

User Pilot

FEBRUARY 14, 2021

What are the best SaaS growth strategies for 2021, according to SaaS leaders who succeeded in using them? Table of Contents: SaaS Growth Strategies 2021. Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion.

Strategy

Brian Balfour

JULY 18, 2017

In the introduction to this series, I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out, and Smooth Sailors, where growth feels like wind is at your back. subscription e-commerce) typically live here.

Growth Hacking

User Pilot

JUNE 26, 2024

These include conducting research to understand customer needs and analyzing product usage and user behavior to uncover improvement areas and friction points. Overall, becoming a growth product manager can help you earn $114K to $194K annually. These are crucial aspects for growth product managers, especially for SaaS products.

Management

User Pilot

APRIL 30, 2024

Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue. Market development targets new markets with existing products, while product development – existing markets with new products.

Underperforming Technical Team

Brian Balfour

JULY 26, 2017

Smooth sailors, where growth feels like wind is at your back. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Mice - Products that get 1M customers paying $100 per year. all live here.

Marketing

wepay

FEBRUARY 20, 2018

For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. So we will take a look at some of the better advice out there to do just that and achieve growth through those three stages. What is a go-to-customer strategy? Putting it all together.

SaaS Payments

User Pilot

JUNE 28, 2024

Support product marketing initiatives by identifying and targeting key user segments while working with other teams. Growth Hacking Mini-Degree (Growth Tribe) : While not a traditional certification, this program gets mentioned for its practical approach to growth hacking, a core skill for user acquisition.

Acquisition

Natalia Luneva

NOVEMBER 20, 2020

I decided to organize a summit around Black Friday and invite top influencers in the industry to share their best Black Friday growth hacks. This can lead to a surge of leads and subscriptions for your product. I just finished running this summit here – [link]. Are you the right fit to organize a virtual summit?

Scale

User Pilot

JUNE 17, 2024

Support product marketing initiatives by identifying and targeting key user segments while working with other teams. Services like Product School and Mind the Product offer premium subscriptions with access to exclusive webinars on user acquisition and growth marketing topics.

Acquisition

User Pilot

JUNE 26, 2024

Support product marketing initiatives by identifying and targeting key user segments while working with other teams. Services like Product School and Mind the Product offer premium subscriptions with access to exclusive webinars on user acquisition and growth marketing topics.

Acquisition

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He talks about SaaS products, marketing, and sales. Ben Murray.

VP of Engineering

Incredo

NOVEMBER 1, 2019

As pricing for certain SaaS products increases, customers become less willing to spend their money without at least knowing that there are real live, actual trustworthy human beings behind the company’s website URL. Marketing: In this model, high-end marketing that facilitates brand awareness, education and trust-building is used.

SaaS Payments

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Retaining customers.

SaaS Payments

User Pilot

DECEMBER 17, 2019

A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. If your average monthly subscription is around $25, that would mean that each month you will add around $500 in your monthly revenue. That’s a 10% trial-to-paid conversion rate. Iterate as much as possible.

Onboarding