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Clouded Judgement 1.26.24 - Q4 Earnings Season Kicks Off

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Many public software companies don’t report ARR, so I’ll take the quarterly subscription revenue and multiply it by 4 to approximate ARR. For the first time in a decade, IT services will become bigger than communication services in 2024.

Cloud 161
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ChurnZero Builds Momentum with Industry Awards and Accolades in Q2 2022

ChurnZero

EY, TrustRadius, G2, SIIA CODiE, and APPEALIE have recognized ChurnZero’s platform, team, and customers in areas ranging from technological innovation and customer success services to the strategic vision of its senior leaders. The “CODiEs” are a highly recognized, premier awards program for the business software industry.

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Understanding What is Churn: Your Essential Guide to Retention Metrics

User Pilot

Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. It’s a key metric for assessing customer satisfaction and retention.

Churn 52
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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. But especially in the early days, companies need to fight risk aversion and invest in marketing programs that will build the foundation for new industry.

Scale 108
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Why Is It So Hard to Teach Sales Literacy?

Sales Hacker

Influenced by their experiences with consumer marketplaces and leaning into their own technological comfort zones – buyers are more than capable of finding information on their own. Back in the day, the majority of Frank’s students wanted to go into investment banking and consulting. Today business buyers evolve at a rapid pace.

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ChurnZero Builds Momentum with Industry Awards and Accolades in Q2 2022

ChurnZero

EY, TrustRadius, G2, SIIA CODiE, and APPEALIE have recognized ChurnZero’s platform, team, and customers in areas ranging from technological innovation and customer success services to the strategic vision of its senior leaders. The “CODiEs” are a highly recognized, premier awards program for the business software industry.

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Pricing Transformations in 2022

OpenView Labs

Product-lead growth continues to be one of the best ways to rapidly scale a software company, and best practices are increasingly shared and understood. It requires rethinking everything from billing and revenue forecasting, to the role of Account Executives, to how to drive a customer success mindset across the entire organization.

Pricing 82