GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report
SaaStr
JUNE 24, 2025
It’s about fundamental organizational redesign —from pricing models (hybrid consumption/subscription) to team structures (forward-deployed engineers vs traditional CSMs) to investment priorities (94% AI spend increases among high-growth companies). vs $8.7K), and dramatically leaner operations.
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