article thumbnail

The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise. Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. Waiting too long to start their enterprise planning.

article thumbnail

Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes?

SaaStr

This is a classic enterprise SaaS challengebalancing the need to close big deals with the risk of overextending your team on custom work. Charge for It, Generally : If custom features or integrations are a pre-requisite for enterprise deals, customers are often OK paying. When Do We Say Yes? So try to monetize them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

article thumbnail

A16Z: The Median Enterprise AI Startup now Hits $2.1M ARR by Month 12

SaaStr

What “Working” Means in the Era of AI Apps: The New Enterprise Benchmarks That Matter One of the most common refrains in the generative AI era is that “startups are growing faster than ever” — often with fewer resources. But for the average enterprise AI company (not the top 0.1%), what does growth really look like?

article thumbnail

How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

The Enterprise-First Strategy That Worked While OpenAI captured headlines with consumer ChatGPT adoption, Anthropic quietly built an enterprise juggernaut. Developer-Led Growth at Enterprise Scale The company shows how bottom-up adoption through APIs can scale to enterprise contracts without traditional enterprise sales motions.

B2B 249
article thumbnail

Anthropic May Never Catch OpenAI. But It’s Already 40% as Big.

SaaStr

This consumer base provides: Brand recognition : ChatGPT has become synonymous with AI for many users Data flywheel : Millions of interactions improve model training Market validation : Consumer enthusiasm drives enterprise interest Revenue diversification : Both subscription and API revenue streams Anthropic’s Enterprise-First Approach Anthropic (..)

ChatGPT 228
article thumbnail

5 Interesting Learnings from Okta at $2.75 Billion in ARR

SaaStr

So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B

Scale 235