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Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise. Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. Waiting too long to start their enterprise planning.
This is a classic enterprise SaaS challengebalancing the need to close big deals with the risk of overextending your team on custom work. Charge for It, Generally : If custom features or integrations are a pre-requisite for enterprise deals, customers are often OK paying. When Do We Say Yes? So try to monetize them.
Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).
What “Working” Means in the Era of AI Apps: The New Enterprise Benchmarks That Matter One of the most common refrains in the generative AI era is that “startups are growing faster than ever” — often with fewer resources. But for the average enterprise AI company (not the top 0.1%), what does growth really look like?
The Enterprise-First Strategy That Worked While OpenAI captured headlines with consumer ChatGPT adoption, Anthropic quietly built an enterprise juggernaut. Developer-Led Growth at Enterprise Scale The company shows how bottom-up adoption through APIs can scale to enterprisecontracts without traditional enterprise sales motions.
This consumer base provides: Brand recognition : ChatGPT has become synonymous with AI for many users Data flywheel : Millions of interactions improve model training Market validation : Consumer enthusiasm drives enterprise interest Revenue diversification : Both subscription and API revenue streams Anthropic’s Enterprise-First Approach Anthropic (..)
So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B
Veeva is the dominant cloud software provider for life sciences – serving pharmaceutical, biotech, and medical device companies with mission-critical applications for drug development, clinical trials, regulatory compliance, and commercial operations. ‘Look, here’s enterprise software. What are you doing?
Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B
Customers who’ve stored documents for years can now ask complex queries like “Tell me everything where I have the wrong indemnity provision” or “What contracts I shouldn’t have signed.” Takeaway : Your enterprise customers are ready to buy AI solutions now. Why would you meet about that?'”
How to Make Onboarding Work for SMBs While in some cases, selling to SMBs is easier than Enterprise in many ways, one way in which it’s fundamentally harder is onboarding. Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial.
The B2B Parallel : Like the best B2B companies, NVIDIA created switching costs through their software stack (drivers, development tools, APIs). Once developers learned CUDA and game studios optimized for GeForce, moving to competitors became painful. Key Lesson : Don’t just solve the immediate problem.
✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 And allowing more experienced developer to ship far, far faster.
Imagine running a complex sales call with an enterprise prospect asking about specific integrations or implementation details. The SaaStr AI is already one release away from being able to automatically send contracts for simple sponsorship deals rather than just connecting prospects with sales reps.
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The answer today is: very few. But that could change rapidly as AI tooling improves and more case studies emerge.
There’s a new player at the table, and it’s eating everyone’s lunch: AI is sucking up enterprise budgets at an unprecedented rate. When a development team switches to an AI-powered coding assistant, they’re not just adding a new tool—they’re often reducing their dependency on multiple legacy SaaS platforms.
The “old” default TAM logic goes like this: # developers × $20/month = market size. because Copilot started charging $20 / month / dev) Call it ~$7B globally (~30m developers x $20 x 12 months). A contract review tool that quietly has lawyers behind the scenes. Take AI code editors like Cursor or Claude Code.
Their product is generating an impressive 45% of developers’ code on average. Beyond their code assistant, they’ve developed Windsurf AI, an agentic IDE allowing non-technical users to build applications – accelerating productivity even further.
” This approach gave them insights no amount of customer development interviews could provide. More importantly, customers on annual contracts used Vanta continuously rather than just for audit preparation, fundamentally changing how they thought about the product. Would you use it? Would you pay for it?”
While your competitors fight for attention among mid-level managers and individual contributors, SaaStr delivers direct access to the 68% VP+ executives and 36% CEO/Founders who control enterprise budgets and make final purchasing decisions. Stop settling for mixed audiences.
At SaaStr, we deliver S-tier leads—the elite decision makers who control enterprise budgets and drive industry innovation. higher average contract values Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community.
This inefficiency stemmed from the high costs associated with maintaining sales development representatives (SDRs), customer success managers (CSMs), and account executives. Apollo’s sales-led approach was proving unsustainable, spending one dollar to acquire just eighty cents of revenue.
For example, “Enterprise Customer Success Manager”. Primary Responsibilities: Cultivate and maintain deep relationships with approximately 50 mid-market and enterprise customers generating a combined annual recurring revenue of $3 million. Assist in negotiating contracts and renewals.
The high-touch model can be split into two types: Transactional sales model Unlike the enterprise model we’ll discuss next, this approach isnt limited to high-ticket or complex custom solutions. Enterprise sales model The enterprise sales model is used for high-value, complex sales.
From keeping all of your contracts organized to ensuring all of your data is secure, it’s nearly impossible to do it all in a spreadsheet. Challenge 4: Lack of understanding around software contracts As your SaaS stack grows, so will the number of software contracts you need to keep track of.
It allows organizations to outsource their authentication needs, reducing the burden of managing and maintaining this critical security component in-house. He has led initiatives at Ping Identity and DevNetwork to enhance developer tools, authentication processes, and user experiences. What Is Authentication as a Service?
Expense Management: SaaS companies have to spend often on various aspects like product development, marketing costs, customer support facilities, and much more. You can work on developing cash flow forecasts and try to automate your billing and payment processes to smoothen this process and improve efficiency.
Hit that, and you aren’t even really selling , you’re simply fielding contracts. When the company is focused on customer ROI, Marketing can develop campaigns around that ROI, and sales can qualify prospects based on their need for that return. A dated focus For years, getting to “product-market fit” was the holy grail.
That will open the way for CSMs to focus, increasingly, on handling complex issues and developing strategic solutions for the largest clients. Well also see a lot more digital CS in the enterprise space, with engagement models based on how the customer wants to interact with you, rather than just on company size or annual spend.
When will the enterprise likely see a return? By using these tools, Customer Success leaders can effectively justify their investments and ensure alignment with enterprise financial goals. For instance, retaining a high-value enterprise customer not only secures immediate revenue but also enhances the NPV of the entire customer base.
Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise. and that [00:06:00] also equated to a shift from.
more efficiently, developers rely on LLM orchestration frameworks. An LLM orchestration framework is a toolkit or library that helps developers prompt, chain, manage, and monitor LLMs in applications. LangChain also offers enterprise features like LangSmith (model monitoring/visualization) and LangChain Hub (pre-built integrations).
With the rise of usage-based pricing, product bundling, partner ecosystems, and global expansion, billing now intersects with product development, customer experience, finance, and operations. MGI Research is known for its rigorous, analyst-driven approach to evaluating enterprise software vendors. What Are the MGI 360 Ratings?
Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Lever Best ATS + CRM for Scaling Enterprises Pricing: Key Features: 10. JazzHR Best ATS for Small Business Hiring Pricing Key Features: Ideal Use Case 9.
So some of the stuff is old as time in enterprise software. There are real estate developers. They do their own general contracting. By the way, I don’t actually really agree with this, especially in enterprise software, but how many of you could extremely proficiently and with conviction make that argument.
Developer API Documentation, API, Examples, FAQ and more. Developer API Documentation, API, Examples, FAQ and more. With the right mindset and strategies, you can overcome them and develop habits that stick. Another powerful strategy is creating a habit contract. Case Studies Learn best practices from our customers.
Design a plan with the future in mind, where you want to be Help Scouts annual revenue plan is a collection of activities that drive toward Iconiqs Enterprise 5. An annual plan is a living document An annual plan is a hypothesis, not a rigid contract. “No one expects their annual plan to be 100% right.
The major SaaS providers have announced another round of significant price increases for 2025, continuing a trend that’s putting pressure on enterprise software budgets across the board. Salesforce: The 6% AI-Driven Increase Salesforce implemented a 6% price increase for its Enterprise and Unlimited Editions, effective August 1, 2025.
Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size.
For SaaS founders, product managers, developers, and tech enthusiasts, knowing the difference matters. Its flexible and can be adapted to countless tasks, but it typically requires a developer or platform to harness that power for a specific purpose. Enterprise SaaS companies worry about this: is the data stored?
Look for an eCommerce payment system that offers plug-and-play integrations with your existing tech stack to minimize development costs. Keep in mind that the right solution for a startup or SMB may not necessarily be the best for large firms or high-volume enterprises. Steer clear of providers that keep these fees hidden.
Provisioning Disconnects: Orders come in through different systems and don’t align with contract terms. That leaves channel-heavy companies cobbling together spreadsheets, manual overrides, and custom development just to keep their billing functional. Every contract, invoice, and usage event can be traced to its margin impact.
Enterprise SaaS: Under 1% monthly churn. Enterprise clients stick around longer due to higher switching costs and longer contracts. Contextual in-app announcements: Use tools like Userpilot to trigger feature announcements based on behavior and segments, without developer dependency. Overall B2B median: ~ 3.5%
With plans starting at $7,000 per year and enterprise costs exceeding $100,000, many teams are left questioning: Are we overpaying for features we dont even need? According to data from Vendr , the median buyer pays $47,000 annually, and for larger enterprises, that number jumps to $133,000 or more. Date via Vendr. Thats a hefty bill!
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