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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. So how do you create a strong, enterprise-ready team? For Linda, it all comes down to your approach to customer success.

Scale 177
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6 Strategies for “Magical” Sales and Marketing Alignment

Sales Hacker

Needless to say, this made him look bad in my eyes. This left a bad taste in my mouth as the company clearly valued new business more than existing customers. When the customer journey isn’t well-orchestrated, Marketing and Sales can do serious damage in the marketplace. 6 Strategies To Improve Marketing & Sales Alignment.

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Why User Onboarding Is so Crucial For Your Growth Strategy on SaaS

SaaSHolic

A bad onboarding experience won’t impact your bottom line as a SaaS company, but it will negatively affect your customer’s productivity. What makes an onboarding experience a bad one? A properly optimized onboarding strategy should have a high “aha moment” conversion. What Is Successful Onboarding? BigCommerce.

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How to Get Started With Video Marketing

Neil Patel

When you draft your plan of action, you’ll likely bounce around ideas for upcoming content or even choose to create a full content strategy. If you’ve been creating educational content on your blog, your best bet would be to start with educational video content and see if that resonates with your audience in the same way.

Marketing 145
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Sales Accepted Leads: Your Ticket to Closing Deals Faster and Easier

Sales Hacker

The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service. Sales Accepted Leads, on the other hand, already had their first, second, and third touch with your unique value propositions, product, or service. Educate your target audience.

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

Until that happens, you’ll find it difficult to sell your actual products or services. Your responsibility is to educate others’ human minds as you convey your brand’s core message. Most people and companies think products and services sell because of their great features. how do you stand out from the crowd?

Sales 137
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25 Review Sites to Get More Reviews for Your Business

Neil Patel

The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services. Instead, pursue the ones best aligned with the services you offer and your target audience. B2C” businesses sell goods and services directly to consumers. Let’s start with B2C.