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How to Pitch Your Seed Stage Startup with Y Combinator’s Michael Seibel (Video + Podcast)

SaaStr

Stand Out by Being Concise and Easy to Understand Michael has done over 2000 YC interviews, and the one thing founders don’t understand is that if investors don’t know what your company does, they can’t fund you. “The Two sentence description of what Airbnb does: They let any home or apartment owner rent out their place online.

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How to Create an Interactive Product Demo to Close Deals Faster

User Pilot

Product demos can be used at various stages in the customer journey, such as on your website to engage potential customers, in email campaigns to nurture leads, during sales calls to provide a “try before you buy” experience, and for customer onboarding to help new users get up to speed quickly. Dropbox’s product tour.

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How Dopple Is Defining an Emerging Market

FastSpring

Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. Full Interview: Audio Only Full Interview: Video [placeholder for Wistia] 3 Lessons From Justin’s Experience 1. They have dimension, they have shape, they have personality. Or your customer base?

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Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Unbounce

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). You know those clickbaity, keyword-dense ads that send you to a mystery website or page with a million different products?

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch.

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User Profile: What Is It and How to Create One?

User Pilot

TL;DR A user profile is a collection of details about an individual user: their identity, roles, personal details, or behavior. They may be inspired by a user but they don’t describe one real person. Transactional data on purchases, plans, and payments enables revenue analysis, recommendations, and frictionless buying experiences.

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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

The period refers to a month or year depending on which payment option you offer or which of them is more popular. I also interviewed dozens of SaaS founders and marketers to understand the main factors behind high SaaS churn rate. Your social network accounts, website, ads are visible to everyone who is browsing the internet.