Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
SaaStr
APRIL 10, 2023
A long ways back, I was meeting with one of our largest customers, one of our first $1m TCV deals. As I was coming, someone else was leaving – Marc Benioff. He’d come (flying private I assume, and possibly straight from Hawaii) to … kiss the customer’s arse, as near as I could tell. The customer already had thousands and thousands of seats of Salesforce.
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