Tue.Feb 20, 2024

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When a Struggling Customer Churns, You Learn How Important You Are


So lately I’ve listened to a few calls from churned customers from portfolio companies. It’s been a while since I listened to or talked to struggling customers. On the one hand, arguably, their feedback is not fully representative of your customer base if you’re growing. If you’re growing, generally, you’re focused on a market or market segment that’s also growing.

Churn 198
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fsBuilds: Automate B2B Quotes & Payments by Integrating Salesforce and FastSpring (Video)


About this series: fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

Payments 124

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High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market


Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territ

Scale 213
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Investing in Tigris

Andreessen Horowitz

The traditional clouds (AWS, GCP, and Azure) are getting dated. They continue to be the standard for the vast majority of cloud workloads, of course, but they are built around a set of operational practices that were more relevant a decade ago. Lately, we’ve seen the rise of a number of hosting platforms that are better aligned with modern development practices.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Stax Payments Appoints Mark Sundt as Chief Technology Officer


Stax Payments , a leading payment technology provider, has appointed Mark Sundt as Chief Technology Officer. As CTO, Sundt will accelerate the delivery of new products, features, and functionality that unlock and drive increased value for Stax customers and partners. Sundt brings more than 30 years of expertise as a technology leader to his new role, with a deep background in payments and transforming businesses with groundbreaking technology solutions.

CTO 88

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Targeted Email Marketing: Benefits, Methods, and Examples

User Pilot

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? In this article, we’ll explore the benefits of targeted email marketing in SaaS, how to segment your audience for more impactful campaigns and go through practical steps to set up and optimize your targeted email marketing efforts.

Marketing 104
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GTM 82: Use These Sales Negotiation Tactics to Win with Richard Harris

Sales Hacker

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. He brings 20+ years of experience, having done all the roles – SDR, AE, Manager, Director, VP of Sales, and Director of Sales Ops – to the table. His client list includes Zoom, Salesforce, Gainsight and 80+ SaaS start-ups.

Sales 91
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How to ensure a successful user onboarding implementation with Appcues


You're already familiar with Appcues — a tool that promises to streamline and enrich the user experience. However, selecting this tool is merely the first step in a larger, more crucial strategy. This blog is dedicated to unraveling the layers of effective Appcues implementation, ensuring that your investment translates into tangible results for your product.

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How I’ve Used Speaking to Develop a Sales Funnel With a 10-25% Conversion Rate

Buffer Resources

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact, I’ve found the most success in growing my PR and coaching business by focusing on marketing approaches that rely on verbal communication, direct contact with

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How to Speed Up a Technical Audit Execution for Faster SEO Growth [Free Templates]

The Moz Blog

Move the needle faster, get quicker SEO buy-in, and show strategic improvements with Dhanya’s technical SEO audit tips and templates.

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CRISPR by Design with Ben Oakes

Andreessen Horowitz

Scribe Therapeutics cofounder and CEO Ben Oakes joins a16z Bio + Health founding general partner Vijay Pande. In this episode, Ben traces his journey from PhD student to pioneering CEO in genome editing. Ben discusses his early exposure to CRISPR technologies, his hands-on experience of transforming these bacterial immune systems into “genome editing scalpels,” and the founding of Scribe.

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Customer Acquisition Cost: Less CAC More LTV

Groove HQ

“Why are you selling $1 for 90 cents ?” “Well, profits are not great but the revenue is booming!” To some, it may seem like a joke, but for many businesses, this is a reality that they ignore. Today we will dig deep into what is CAC and how to keep it lower than your […] The post Customer Acquisition Cost: Less CAC More LTV appeared first on Groove Blog.

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Quebec Law 25: All You Need to Know


Picture this: June 2020, the year our lives moved online. Quebec’s provincial government introduces Bill 64, a response to the privacy regulations evolving worldwide to address data protection in the digital age. Fast forward to September 2021, and voila – Bill 64 transforms into Quebec Law 25, the Canadian law that modernizes how businesses handle personal information.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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What is the Technological Backbone? Enabling Agile Monetization Through Advanced Platforms


What is the Technological Backbone? Enabling Agile Monetization Through Advanced Platforms By BluLogix Team Integrating Cutting-Edge Technology for Strategic Monetization Success In the rapidly evolving digital economy, the integration of technology in monetization platforms is not just an enhancement; it’s a fundamental necessity. Agile monetization, with its emphasis on flexibility, responsiveness, and customer-centricity, relies heavily on technological innovation to remain effective an

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Make Complying with Quebec’s Law 25 a Piece of Cake


Does your company come into contact with the personal data of Quebec residents? You probably know by now that Quebec’s Law 25 is calling your name! The good news? You can now streamline all the processes needed to get compliant with Law 25 right here at Scytale. By streamlining your compliance processes with Scytale, it means organizations can automate and centrally manage all their Law 25 workflows in one compliance hub!

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MEDDPICC Sales Methodology: An Actionable Guide to Smart Lead Qualification


MEDDPICC can be the key to qualifying and winning complex deals in B2B sales. Learn what the MEDDPICC sales methodology is and how to use it effectively.

Sales 52
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Data Product Roadmap: How To Conduct Data-Driven Product Planning

User Pilot

What is a data product roadmap? How do you build one? What roadmap metrics should you be tracking? Are these questions getting the best of you? This article provides detailed answers. We also share software products you can use to create a foolproof product roadmap and drive product-led growth. TL;DR A data product roadmap is a product development strategy where the product manager and their team use insights from various data sources to inform decisions.

Data 105
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The First $100m ARR AI Security Company

Tom Tunguz

Palo Alto Networks, the largest security software company in the world, worth roughly $82b, announced earnings this week. There are three interesting themes : AI is a big business for them already. Internally, the efficiency gains are impressive. They’ve embarked on a platform strategy 5 years ago & there are some positives but also some significant challenges.

AI 170