SaaSX
SEPTEMBER 4, 2019
If you’re spending many thousands of dollars driving prospects to your SaaS website but are struggling to convert them – you’re not alone. We’ve all been there, and we all know how discouraging (and scary!) it can feel. If you’re experiencing this, your website’s landing page is most likely to blame. Poor website conversion is typically a sign of a poor landing page.
Practical Advice on SaaS marketing
SEPTEMBER 4, 2019
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OpenView Labs
SEPTEMBER 4, 2019
Editor’s Note: This post was first published on Irrational Lab’s blog here. Product developers and UX designers can all agree — reducing the number of steps in a sign-up flow is Product Design 101. Less friction translates to fewer obstacles for the end-user to overcome in order to use your product. Behavioral “frictions” generally decrease the likelihood of a user to complete a specific task, and also account for a number of human biases.
Intercom, Inc.
SEPTEMBER 4, 2019
Sales has an unavoidable reality: sometimes, your team won’t hit their numbers. If your team isn’t reaching their goals, what are you doing as a leader to help them get up and over the line? Every manager should know how to effectively coach their reps. This coaching helps them drive their team and their company to greater productivity and higher sales.
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Predictable Revenue
SEPTEMBER 4, 2019
Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
SEPTEMBER 4, 2019
It’s a healthy question and one that has strong opinions on both sides… . Does swag work? Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. In fact, they date all the way back to George Washington’s campaign in 1789. . More recently, companies have started to integrate swag into their sales sequences, driving healthy growth for the entire industry.
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feet. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .
CustomerSuccessBox
SEPTEMBER 4, 2019
A few months back, I completed my 4th year in the Customer Success world. When I look back to the old me, I feel that I have learned a lot as a Customer Success Manager (CSM). Like all other roles, this one has its own challenges but there are a whole lot of fun bits too. There are days when you feel the Lord is testing your patience, but there are other ones which are oh-so rewarding.
Sixteen Ventures
SEPTEMBER 4, 2019
When there is a legitimate reason for a customer to interact with you – based on helping them to get value from their relationship with you – but they are not… we say, in the parlance of our times, that they’re ghosting you. You could say they are zombies, have gone dark, or anything else. I like ghosting. The term, at least. I don’t like it when customers ghost.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feat. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .
CloseSaaS
SEPTEMBER 4, 2019
Sales data can be a double-edged sword. On the one hand, data can help you make smart decisions, uncover new opportunities, and crush sales targets. But it also just as easily can misinform, overwhelm, and send you down the wrong path.
Sixteen Ventures
SEPTEMBER 4, 2019
Customers ghosting you during onboarding comes up from time to time… you’ve probably experienced it yourself. Someone said that when this happens they kick it back to Sales since they have the relationship with the customer. This is unfortunately a common solution… but it also underscores one of the big problems in so many customer Onboarding scenarios: Sales STILL holds the keys to the relationship with the customer!
ProfitWell
SEPTEMBER 4, 2019
Reducing churn is one of the biggest things that subscription companies can do to accelerate their growth. But this week, Kim Terry at Subscription Systems has a slight variation on the common question of how to reduce churn. He asks us: What is the quickest way to reduce churn? To answer this question, we looked at data from over fifty thousand subscription consumers and nearly three thousand subscription companies.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Sixteen Ventures
SEPTEMBER 4, 2019
Theres one major reason your Customer Onboarding sucks and it is something you can easily fix with little to no engineering or overhead. Fix the Emotional Disconnect that happens during Customer Onboarding. You see, Sales and Marketing create connections with prospects on an emotional level by focusing on the customer’s goals rather than on their product or service.
Backlinkfy
SEPTEMBER 4, 2019
Nobody much liked the word process until it gained cache through the unlikeliest of sources: sports. Alabama football coach Nick Saban, revered by fans and peers as something akin to a god now that he’s pocketed six national championships. Years ago, Saban began using a psychologist to help his players focus on the play at hand and nothing more. Not the score.
Sixteen Ventures
SEPTEMBER 4, 2019
You think the AHA! Moment during Customer Onboarding is a positive thing. But it’s not. AHA! moments are only a positive thing if you’re searching for something… perhaps aliens or a missing sock. At the end of this journey you discover what you’re looking for and you say, “AHA!… I knew it was there all along.” That’s a great feeling because it validates your scientific hypothesis or completes the pair of socks.
ProfitWell
SEPTEMBER 4, 2019
We made some exciting announcements today revealing ProfitWell’s latest updates, new products, and the drop on our Recur Network. In case you missed it: This fall we are rolling out ProfitWell Benchmarks, integrating with Chargify and ReCharge, launching the first-ever media network dedicated solely to the subscription economy, a show called Recur Now (daily subscription news), and the ProfitWell mobile app.
Speaker: Margaret-Ann Seger, Head of Product, Statsig
Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating
Sixteen Ventures
SEPTEMBER 4, 2019
When there is a legitimate reason for a customer to interact with you – based on helping them to get value from their relationship with you – but they are not… we say, in the parlance of our times, that they’re ghosting you. But… sometimes what you think is “ghosting” … well, it just isn’t. Let’s look at this in some detail, shall we?
Zuora
SEPTEMBER 4, 2019
by Zuora intern Cameron Steppe, Employee Communications Exciting news! Zuora is a proud, new sponsor of Women in Sales Everywhere […]. The post Zuora Joins Women In Sales Everywhere as a New Sponsor appeared first on Zuora.
FastSpring
SEPTEMBER 4, 2019
We live in a world run by data. We use massive amounts of data to tell the story of the world around us. This is especially true for software companies. It is an essential ingredient in understanding the health of a business. However, many businesses struggle to make sense of the massive influx of numbers, percentages, and other data points. Many ask themselves—what is the story that the data is showing?
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