Tue.Apr 02, 2024

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Dear SaaStr: What Do Founders Need to Know to Navigate a Merger/Acquisition?

SaaStr

Dear SaaStr: What Do Founders Need to Know to Navigate a Merger/Acquisition? My #1 tip: Get Zen. Once you sell it, it is not yours anymore. And both your upside and your downside are now capped. You can no longer fail or run out of money, but really, you can no longer win in the same ways, either. You now have a much, much narrower role than you did before the deal, in most cases.

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An Introduction to Google Tag Manager

The Moz Blog

Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.

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Credit Card Surcharge Sign Wording and Template: How to Create Effective Notice for Your Surcharging Program

Stax

Credit card processing fees are expensive. There’s no way around it. In 2022, industry data shows that credit card companies earned a whopping $126.4 billion in processing fees. At upwards of 3.15% plus ten cents in interchange fees, these extra fees cost a pretty penny. And with merchants expected to pay as much as $502 million extra after price hikes in 2023 and 2024, these fees are shooting up faster than the transaction amounts spent on purchases.

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How Building a TikTok Following Before We Had a Finished Product Helped Us Achieve Seven-Figure Growth in Two Years

Buffer Resources

I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube in my hands for minutes at a time. I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Best CRM for Technology Companies

Nimble - Sales

In B2B technology, maintaining strong client relationships is crucial for success. A robust CRM system can serve as the backbone of your operations, enabling seamless communication, efficient collaboration, and targeted sales efforts. In this guide, we’ll explore the best CRM options specifically designed for B2B technology companies, with a focus on enhancing productivity, optimizing sales […] The post Best CRM for Technology Companies appeared first on Nimble Blog.

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Elevating Your Business Through Customer Focus

Groove HQ

The new frontier of competition in developer markets was and remains customer service. If companies play their cards right, customers are ready to absorb a higher price just because they believe the brand and know that if anything happens – they will receive the best support their is. This is just one of the areas […] The post Elevating Your Business Through Customer Focus appeared first on Groove Blog.

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How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

Mucker Capital

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Delivering value at every touchpoint of the customer journey is crucial. As a founder, ideally you want your sellers, marketers, and product leaders aligned in transforming product features into value-based messages to accelerate sales cycles and secure corporate deals.

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The Three Pillars of Marketing Attribution

CloudKettle

Marketing Attribution has been a controversial topic among marketers. There are two sides in this debate: One side believes the attribution data collected today shouldn’t be taken too seriously, as we only capture the information provided to us at the point of conversion. The other side believes it is better to measure what’s available rather […] The post The Three Pillars of Marketing Attribution appeared first on CloudKettle.

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Engineering Customer & Product Feedback Loops with Holden Munson & Sofia Maravich

Mucker Capital

In this Mucker Growth session, Holden Munson and Sofia Maravich from Rethink Labs , explore how to develop a useful system of collecting customer data and integrating it into your team. Creating an effective customer feedback loop can make a sizeable impact on your business. A customer feedback loop refers to the tools and processes to collect and analyze vital customer data, as well as then incorporating that data into your business.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to prevent “shelfware” and optimize SaaS usage

BetterCloud

Meet Gabby from a mid-sized company working in marketing. She’s a go-getter, always looking to streamline her team’s everyday workflow. Last year, after careful research, Gabby decided that Asana was the perfect project management software for her team. She coordinated with IT to ensure that no other software was already in place, and then she made the purchase.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: How to Manage Subscription Complexity: A Comprehensive Roadmap

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: How to Manage Subscription Complexity: A Comprehensive Roadmap The evolution of B2B subscription models has introduced unprecedented flexibility and opportunities for businesses across various sectors. However, this evolution comes with its own set of challenges, primarily how to manage the complexities inherent in subscription management and billing effectively.

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Russ Cox's XZ Timeline

Crafty CTO

Fascinating—and terrifying. Cox includes a solid list of Further Reading links at the end of his post.

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5 Best Vanta Alternatives To Consider in 2024

Scytale

In the modern-day information security and compliance landscape, there’s no shortage of tools, software, and platforms that promise to take over the burden of security compliance and provide effortless, smooth, and user-friendly solutions. But this comes as no surprise to us – we get it. Naturally, finding the ideal security compliance SaaS solution can be challenging (and daunting) considering the many factors that impact the decision-making process (your industry, risk landscape, budget,

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Advantages of Online Notary Services for Schools and Educational Institutions

How To Buy Saas

1 The streamlining of administrative procedures 2 Guaranteeing Adherence to Legal Obligations 3 The improvement of Efficiency and Accessibility Schools and other educational institutions may greatly benefit from online notary services, like onenotary , since they streamline administrative tasks, guarantee compliance with regulations, and increase accessibility and efficiency.

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5 Best Vanta Alternatives To Consider in 2024

Scytale

In the modern-day information security and compliance landscape, there’s no shortage of tools, software, and platforms that promise to take over the burden of security compliance and provide effortless, smooth, and user-friendly solutions. But this comes as no surprise to us – we get it. Naturally, finding the ideal security compliance SaaS solution can be challenging (and daunting) considering the many factors that impact the decision-making process (your industry, risk landscape, budget,

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15 Small Business Lead Generation Strategies to Fuel Your Growth

CloseSaaS

Lead generation is fuel for small business growth.

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How to build your Embedded Payments strategy Part 3 | Ep 35

Payrix

A comprehensive Embedded Payments strategy isn’t complete without value added services. But, as a software platform, what value added services should you be considering? And when should you start thinking about these solutions and infusing them into your payment ecosystem and experience? On this episode of the PayFAQ: Embedded Payments podcast we delve into just that.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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2024 Social Media Benchmarks You Should Use to Guide Your Strategy

Buffer Resources

How do you know the number of likes, comments, and shares you’re getting is good enough? Your social media results don’t exist in a silo. To get the full picture, you need to compare your metrics to other businesses that look like yours. This article will delve into social media benchmarks for various industries and platforms. I’ve used data from the following reports: Buffer’s best times to post on social media — which analyzed one million posts sent through B

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GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy

Sales Hacker

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.

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