SaaStr

DECEMBER 1, 2023

Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive.

Sales Hiring 154

Sales Hiring Sales Recruiting Sales Interviewing 154

User Pilot

DECEMBER 6, 2023

Start implementing a dogfooding program by recruiting users from across the organization, especially those not involved in the product development. So it’s safe to say that dog food helps organizations develop their customer empathy and gain a deeper understanding of the ‘why’ behind their behaviors.

Software Development 98

Software Development Sales Recruiting Development Software Review 98

Tom Tunguz

NOVEMBER 22, 2015

On December 2, SaaS Office Hours at Redpoint will welcome Maia Josebachvilli , VP of Strategy and People at Greenhouse, a fast growing recruiting software company. Maia is especially well known for her thought leadership in developing best in class recruiting metrics. She was also selected for Inc’s 30 under 30.

Sales Recruiting 100

Sales Recruiting Metrics SaaS Sales Funnel 100

Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way.

Sales Recruiting 90

Sales Recruiting Product Marketing Scale Sales Hiring 90

SaaStr

AUGUST 26, 2020

Founder-led sales generally stops scaling around $1m-$2m ARR. A sign to hire a real sales leader. Over the years at SaaStr we’ve talked a lot about hiring a great VP of Sales, when it works, when it does, and how it moves the needle. To stick with founder-led sales longer than most folks do, i.e. past $1.5m-$2m ARR or so.

Sales Hiring 293

Sales Hiring Sales Recruiting Scale Sales 293

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 234

Scale Sales Hiring Sales Recruiting Sales 234

SaaStr

MAY 6, 2021

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development.

Sales Hiring 244

Sales Hiring Sales Recruiting Interviewing Revenue 244

Sales Hacker

AUGUST 26, 2019

” Prioritizing women is sales and other business sectors continues to be a challenge for businesses, but recruiting women of color—that’s a greater challenge yet. Key Issues in Hiring Saleswomen of Color: Women in sales is challenging. Having women in sales is important. Women in Sales: It’s Challenging.

Sales Recruiting 55

Sales Recruiting Sales Hiring Underperforming Technical Team Company Culture 55

Andreessen Horowitz

FEBRUARY 8, 2024

But building a sales compensation plan that both aligns your sales team’s compensation with your customers’ objectives and recruits top salespeople can be incredibly difficult in usage-based pricing. Determine where your sales team makes your customers more successful In usage-based pricing, value = usage.

Compensation 87

Compensation Sales Recruiting Sales Systems Review 87

SaaStr

DECEMBER 10, 2020

I hear again and again from SaaS founders growing to $5m, $10m ARR or even more that they don’t need a certain VP — with the exception of a VP of Sales. That they can get away without no one in the role, or a just a junior person in marketing, in product, in success, in biz dev, etc. I Need a VP of Sales.

Sales Hiring 354

Sales Hiring CTO Hire Sales Recruiting Scale 354

User Pilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. What is product development?

Development 105

Development Software Review Sales Recruiting Technical Review 105

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaStr

JUNE 15, 2021

Bansal felt passionate about enhanced software delivery, the need that Harness meets for developers. Product-Market Fit: There’s no shortcut –– finding the perfect target will always take time and hard work to get right. Finding the product-market fit is still the same iterative process. The Second Unicorn Experience.

Sales Recruiting 203

Sales Recruiting Scale Software Delivery Travel 203

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. You can have the great product and a great team, but the market of small or very niche.

Sales Recruiting 250

Sales Recruiting Sales Hiring Scale VP of Engineering 250

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

Sales Recruiting 132

Sales Recruiting Sales Hiring Scale Social Media 132

Mucker Capital

NOVEMBER 8, 2023

How do we develop positioning? This methodology was developed by Andy Cunningham, a well-known marketing expert, and has been tested over several decades. Identifying the ideal target market and target audience who can impact a customer’s decision.

Branding 98

Branding Startup Development Strategy 98

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. How do you diagnose and solve churn? From a GTM execution standpoint, they weren’t focused.

Scale 230

Scale Sales Hiring Scaling Revenue 230

Tom Tunguz

APRIL 21, 2020

The founders have built three companies in the domain, sold their last one to Salesforce, and developed Kustomer with all the knowledge and insights from those experiences. The founders developed chaos engineering and resiliency testing at Netflix and Amazon, which increased those services’ uptime from three nines to four nines.

Sales Recruiting 298

Sales Recruiting Banking Engineering Customer Support 298

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. Their first step to achieving this was hiring a sales leader to build a sales team. Outbound: including Account Based Marketing (ABM). Self-service.

Scale 192

Scale Sales Hiring Sales Recruiting Scaling 192

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

VP of Engineering 95

VP of Engineering Sales Hiring Sales Recruiting Sales 95

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Neil Patel

SEPTEMBER 3, 2021

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future , and the early stages of the recruitment process are ideal for the online medium. With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first. Develop a Marketing Plan.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

Tom Tunguz

JUNE 11, 2020

Recently, we welcomed Hollie Wegman to SaaS Office Hours to talk about marketing to developers. During our chat, Hollie shared some valuable wisdom from her experience as a marketing leader at Segment, Envoy, Mulesoft, and Salesforce. A recruiter in the audience submitted a question often discussed in startup boardrooms.

Sales Hiring 247

Sales Hiring Sales Recruiting Product Marketing Acquisition 247

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

SaaStr

NOVEMBER 16, 2021

In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. Positions Needed: Developers (Front-End and Back-End), Client Applications, Core Services/Platform, Analytics, and DevOps. Head of Sales. Head of Marketing. VP Sales (45 Employees). billion in 2012.

CTO Hire 251

CTO Hire Sales Hiring Sales Recruiting CTO 251

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? Today’s episode continues our enterprise go-to-market podcast series.

Product Marketing 77

Product Marketing Scale Sales Hiring Sales Recruiting 77

Sales Hacker

JANUARY 20, 2022

Strong sales reps are the lifeblood of your business and how you choose to invest in them matters. For frontline sales managers, attributes like competency, quality of work, ease of execution, and length of contribution indicate reps’ overall job success, but you can’t rely on those inputs to tell you if they are personally satisfied.

Sales Recruiting 100

Sales Recruiting Scale Retention Sales 100

Sales Hacker

APRIL 4, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Would it be right to assume that Lavender uses a recruitment specific CRM system?

Sales Recruiting 85

Sales Recruiting Growth Marketing Sales Management 85

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. The greatest technology does not always win. Frame solutions, rather than features alone. Show, don’t tell.

Sales Recruiting 101

Sales Recruiting Generative AI AI AWS 101

Sales Hacker

MARCH 30, 2023

If you’re new to sales (or don’t have an economics degree), decoding the sales compensation plan on offer can make your head spin. There are 3 key questions you must ask your hiring manager or recruiter when offered a sales role to maximize your earnings and career potential. Variable OTE. Quota attainment.

Compensation 76

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 76

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. The opportunity emerged out of a shift in how we practice sales. Starting a new sales team is not unlike doing improv.

Sales Hiring 171

Sales Hiring Sales Recruiting Underperforming Technical Team Scale 171

SaaStr

JUNE 14, 2020

The decade-long run of next-generation SaaS start-ups, and the explosion since 2015 of SaaS unicorns and decacorns has led to a lot of experienced execs on the market. To want a head of sales operations and a director of sales to help carry the load not later … but on Day 1. This is great. as you race past $10m+ in ARR.

Sales Hiring 230

Sales Hiring Scale Sales Recruiting SaaS 230

Tom Tunguz

APRIL 21, 2020

The founders have built three companies in the domain, sold their last one to Salesforce, and developed Kustomer with all the knowledge and insights from those experiences. The founders developed chaos engineering and resiliency testing at Netflix and Amazon, which increased those services’ uptime from three nines to four nines.

Sales Recruiting 198

Sales Recruiting Banking Engineering Customer Support 198

Point Nine Land

OCTOBER 23, 2023

P9 Panel on Hiring Sales Leaders — Founders Summit 2023 “You are going to fire your first sales manager!” — A lesson too many founders learn the hard way. The Founder isn’t willing to be the first salesperson Many of the best founders we work with don’t have a sales background and are either product or engineering focused.

Sales Hiring 125

Sales Hiring Scale Technical Advisors Technical Cofounder 125

Tom Tunguz

NOVEMBER 24, 2018

You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do you know what quota plan to assign to the account executives? Stage 1: Management by Objectives.

Compensation 146

Compensation Sales Recruiting Sales Hiring Scale 146

Tom Tunguz

NOVEMBER 9, 2019

The most frequent mishire in startups is the first head of marketing. Many different disciplines fall under marketing’s purview. The question facing founders recruiting marketers is: which is the most important to prioritize? Each of these kinds of marketers have critical skills for a startup. Why is this?

Scale 211

Scale Startup Sales Recruiting Sales Hiring 211