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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Look for trends that indicate what features or services customers use most and what drives their satisfaction.

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Web Scraping vs. APIs: What’s the Difference?

How To Buy Saas

Have you ever wanted to extract data from a website, but weren’t quite sure how to do it? In simple terms, web scraping and APIs are both methods of accessing data from websites, but they use different approaches and serve different purposes. Why bother with either method? What is web scraping?

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. You don’t want to launch right into building new features if you’re not sure there’s a viable market.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. By submitting the form, you give Fluid the data they need to qualify and follow up on the lead. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts. Attest website.