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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Look for trends that indicate what features or services customers use most and what drives their satisfaction.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise.

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Web Scraping vs. APIs: What’s the Difference?

How To Buy Saas

Have you ever wanted to extract data from a website, but weren’t quite sure how to do it? In simple terms, web scraping and APIs are both methods of accessing data from websites, but they use different approaches and serve different purposes. Why bother with either method? What is web scraping?

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. This leads to a 2-question welcome survey that Surfer uses to help you choose the right pricing plan. By submitting the form, you give Fluid the data they need to qualify and follow up on the lead.

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Content Localization Strategy Guide (with Examples)

Neil Patel

The company constantly experiments with new models and tools in set markets, and they customize options based on regional market data. As Netflix has expanded, it continues to hire localization professionals in different markets. Think about which regions have a demand for your products or services.