Sales Hacker

JUNE 7, 2021

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. You can’t rely on salespeople to figure out these insights into potential customer challenges and opportunities all on their own. Let’s start with the people you need to engage with to capture customer insights.

Sales Recruiting 109

Sales Recruiting Payment Services Payment Methods Sales 109

SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. You have poor product/market fit. Your product roadmap is misaligned with customer needs. Customer Acquisition Tactics .

Acquisition 59

Acquisition Scale Strategy Software Review 59

OpenView Labs

SEPTEMBER 10, 2020

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. Enterprise sales requires an entirely different level of experience and skillset to be successful.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. In Today’s Episode We Discuss: * How Bridget made her way into the world of SaaS and Sales and came to be Head of both Sales and Customer Success at Tidelift. *

Sales Hiring 194

Sales Hiring Scale Technical Review Outsourcing Services 194

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 140

Outsourcing Services Marketplace as a Service Outsourced Development Scale 140

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

JUNE 10, 2020

So I’ll talk a little bit about what we did to focus on our customers. Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. Everyone, customer success.

Travel 175

Travel Marketing Scale Outsourcing Services 175

Sales Hacker

APRIL 16, 2018

At GLG, Jess launched and built three new businesses, professional services, life science, and corporate markets that resulted in over $100 million in incremental revenue. It’s a marketplace for attorneys for large enterprise. It’s sometimes referred to as in the alternative legal services space.

VP of Engineering 68

VP of Engineering Revenue Scale Sales Recruiting 68

SaaStr

AUGUST 7, 2021

Sara Hicks, VP of Product, Commerce @ Mailchimp. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Mariela Towers, Head of Marketing @ BEE. Matteo De Renzi, Global Marketplace MD @ GT Gettaxi (Gett). Christa Diaz, Senior Director, Customer Success @ Hired.

VP of Engineering 264

VP of Engineering Technical Cofounder CTO Coach CTO Hire 264

SaaStr

SEPTEMBER 24, 2021

Christa Diaz, Senior Director, Customer Success @ Hired. Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth. Jen Taylor, SVP, Chief Product Officer @ Cloudflare. Kurt Muehmel, Chief Customer Officer @ Dataiku. Marion Richter, Director of Product Marketing @ LeanIX.

VP of Engineering 270

VP of Engineering Technical Cofounder CTO Coach CTO Hire 270

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Gaining new customers. Do you have a pricing page on your site or do you make it up on the fly?

Business Model 195

Business Model Scale Pricing Payment Methods 195

SmartKarrot

JUNE 25, 2021

Customer development is important. No business can survive in the long run without a loyal customer base for its services or products. SaaS leaders need to believe and keep the product in mind to guide customers properly. You have heard of the phrase- the customer always comes first. Company Building.

Development 10

Development SaaS Sales Hiring Marketplace as a Service 10

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

Unbounce

JUNE 16, 2020

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Increased Product Focus. They allow you to focus on the reason people come to SaaS in the first place: the product.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. So the first question is what made SaaS so successful. Low touch you’re gonna talk a lot about what we call customer success teams. I mean, this is quite new.

SaaS Payments 230

SaaS Payments Metrics Payment Methods Scale 230

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. These are not laws. How Much Should You Pay Yourself?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

OCTOBER 22, 2023

A primary goal of customer success teams at SaaS companies is to drive user engagement. Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product.

Engagement 105

Engagement SaaS Onboarding Marketplace as a Service 105

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

SaaS Payments 250

SaaS Payments Scale Payment Services Payment Solutions 250

Hitenism

DECEMBER 26, 2016

The animal is your customer type. Brian Balfour , You’re Too Focused on Product/Market Fit. In a crowded market, you don’t win with marketing, you win with brand. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

User Pilot

OCTOBER 31, 2022

You can’t stand still in the competitive SaaS market. You need to understand how customers are responding to using your application or service and build up an idea of their loyalty over time. Better user data is key to making more effective product decisions and delivering an incredibly personal service.

Onboarding 98

Onboarding Software Review Marketplace as a Service Engagement 98

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

Chargify

AUGUST 17, 2017

Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

Sales Hacker

JANUARY 12, 2021

Mark has been in and around product marketing and sales for over 30 years. So we do a lot of work where brands or retailers come and say, “Hey, we want to get some free product out into the marketplace and have some folks actually build reviews around it.” It’s often just sales and customer success.

Technical Review 59

Technical Review VP of Engineering Sales Hiring Scale 59

SmartKarrot

AUGUST 5, 2021

In recent years, Product Operations roles have evolved to include: Operations, Technical Ownership, Product Strategy, Project Management, Customer Success , and Professional Services. Products can be software, hardware, or even services. Product Management Vs Product Operations Vs Product Marketing.

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10

SmartKarrot

DECEMBER 18, 2020

If you want to thrive in this competitive SaaS world, then the importance of understanding customer behavior can hardly be overemphasized. Customers are getting more empowered in today’s marketplace. Hence, customer analytics is a useful process towards that end. It can be a customer success platform as well.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

If you want to thrive in this competitive SaaS world, then the importance of understanding customer behavior can hardly be overemphasized. Customers are getting more empowered in today’s marketplace. Hence, customer analytics is a useful process towards that end. It can be a customer success platform as well.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. The role of product marketing [5:30].

Product Marketing 65

Product Marketing Scale Marketing Pricing 65

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. ClientSuccess, the customer growth platform, launched new solutions earlier this week to help customer success become a more strategic growth lever for your company.

Sales Hiring 190

Sales Hiring Scale Payment Features Marketplace as a Service 190

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? How to efficiently collect feedback from customer-facing teams? Those disconnects can create mismatches between customer expectation and delivery and therefore friction in the organization.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52