FastSpring

OCTOBER 27, 2021

PeopleFinderFree holds holiday giveaways for existing customers that have signed up for their email newsletter. We also ask our customers to share our contest on social media to raise their chances of winning the contest, which often helps us to generate some good buzz in the process,” Cheng added.

Customer Lifetime Value 78

Customer Lifetime Value Payment Solutions SaaS Payments Payment Services 78

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Happy customers bring referrals, fueling organic growth.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

User Pilot

MARCH 9, 2025

For greater responses, reach out to them through various channels, such as in-app, email, social media, or leveraging online panels. But for deeper customer insights, go beyond these and explore more creative ways to gather feedback. These could include: Customer satisfaction: NPS, CSAT, CES.

SaaS 83

SaaS Social Media Interviewing Scale 83

Incredo

NOVEMBER 28, 2019

That is not what social media is made for. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction.

Social Media 200

Social Media SaaS Advertising B2B 200

Practical Advice on SaaS marketing

AUGUST 1, 2020

The SaaS metrics gurus express this as customer acquisition cost (CAC) relative to customer lifetime value (LTV). See “ Acquiring Customers Ain’t Cheap.”) Think of customer acquisition like a machine A former colleague explained the concept to me like this. Some have worked well, others not so well.

Marketing 152

Marketing Customer Lifetime Value Social Media Acquisition 152

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. If you get hundreds of leads but they don’t convert into paying users, you fail to educate them about your software and its value. Your user only needs to enter the recipient’s email address and you got referred. .

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

User Pilot

SEPTEMBER 4, 2024

Picture this: Your social media followers are skyrocketing, your website traffic is through the roof, and your free trial sign-ups are off the charts. For example, growing social media followers doesn’t necessarily mean improving your brand visibility or acquiring new customers. Sounds great, right?

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

FastSpring

OCTOBER 13, 2020

Here’s why: It’s cheaper to get your existing customers to make repeat purchases than it is to get a new customer. In fact, getting a repeat customer can cost anywhere from five to 25 times less than finding a new customer. And here are our top tips to get your existing customers to buy more.

Retention 148

Retention Payment Features Payment Methods Payment Services 148

User Pilot

AUGUST 30, 2023

In the context of customer acquisition sales funnels, the consideration and evaluation stages can be broken down into five stages: visitor, lead, MQL , PQL, and paying customer. Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

Neil Patel

DECEMBER 18, 2020

Wanelo was a social media platform designed to operate as a digital shopping mall. According to Wanelo, some stores reported seeing as many as four times the conversions they got on popular social media platforms like Facebook. One platform that made this possible, especially for smaller players, was Wanelo.

Merchant Services 145

Merchant Services Marketplace as a Service Social Media Systems Review 145

User Pilot

NOVEMBER 28, 2023

The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. Churn rate formula. Tracking demo bookings with Userpilot.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

MARCH 30, 2025

social media ads and app store optimization), you can see which strategies and channels are most effective. For instance, gaming apps or social media apps with large marketing budgets may see significantly higher download rates compared to niche utility apps with limited resources.

Benchmarks 96

Benchmarks Mobile Metrics Software Review 96

User Pilot

AUGUST 31, 2023

Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Incredo

JULY 8, 2019

This is an approximate number and depends on the niche you operate in as well as your Customer Lifetime Value. First of all, you find their social media accounts and see how well they do. If you predict to make $100.000 next year, then you should allocate at least $10.000 to your SaaS marketing.

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

User Pilot

AUGUST 6, 2024

5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Measure your success by monitoring metrics like activation rate, time to value , and onboarding completion rate. Marketing fuels sales.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Incredo

OCTOBER 8, 2019

How to get SaaS customers: Our 8 tactics Finally we reached this section. Don’t be surprised but we are not going to recommend you running social media or PPC ads. ncreases your customer lifetime value 3. Hope your way wasn’t tedious. Not because they are not inbound tactics or are worthless.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Neil Patel

JUNE 17, 2025

While brand loyalty is about encouraging repeat purchases and forging emotional connections, relationship marketing prioritizes customer satisfaction. As a result, relationship marketing teams use personalization, social media engagement, and customer success programs to build meaningful, long-lasting connections to customers.

Branding 89

Branding New CTO CTO Technical Review 89

Buffer Resources

JUNE 13, 2024

This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. as well as the social media channels you’ve set up.  One drawback is that paid channels tend to be seen as less credible than earned or owned media.   What is content distribution?

Strategy 131

Strategy Social Media Development Team Review Software Review 131

User Pilot

MAY 2, 2024

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. And opportunities.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

DECEMBER 15, 2021

There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. Following your brand on social media. 4 – Customer lifetime value (LTV).

Metrics 98

Metrics Social Media Customer Lifetime Value Mobile 98

User Pilot

DECEMBER 23, 2023

By acting on the insights from retention analysis , you can improve customer satisfaction and loyalty. It also allows you to increase customer lifetime value and the overall profitability of the product. Gamification makes retaining customers easier by keeping them motivated and engaged. It gets even better.

Retention 104

Retention Customer Lifetime Value Social Media Churn 104

Baremetrics

MAY 18, 2021

2 What's the Impact of Customer Segmentation Metrics? 3 4 Customer Segmentation Metrics You Should Be Tracking—And Why 1) Cohort segmentation 2) User churn segmentation 3) Customer lifetime value (LTV) segmentation 4) Monthly recurring revenue (MRR) segmentation 4 How Baremetrics Can Help. start free trial.

Metrics 99

Metrics Customer Lifetime Value Social Media Churn 99

User Pilot

AUGUST 31, 2023

TL;DR The positive network effect is a situation when the product value grows when more users join. Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay.

Social Media 105

Social Media Customer Lifetime Value SaaS Marketplace as a Service 105

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoint Mediums. Touchpoints may involve any medium you use to interact with customers, including: Search engine marketing. Social media posts and ads. The awareness stage corresponds to the early stages of the marketing process, where the customer becomes aware of your brand. Blog content.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

User Pilot

NOVEMBER 24, 2022

The framework helps businesses implement a more strategic, planned approach to digital marketing and its related activities like social media marketing and content marketing. The goal is to drive the attention of your target audience to your website, social media pages, and microsites. Why use the RACE framework?

Social Media 98

Social Media SaaS Software Review Customer Lifetime Value 98

User Pilot

NOVEMBER 6, 2023

TL;DR Customer growth is the expansion of a company’s customer base over time. To calculate CLV , multiply the customer value by the average customer lifespan for your product. However, the formula provides a good estimate and can guide decisions like how much to invest in driving customer growth.

Customer Lifetime Value 103

Customer Lifetime Value Retention Churn Acquisition 103

User Pilot

JANUARY 22, 2024

Social media marketing : A product marketing strategy that involves engaging with your target audience through social media posts on platforms like Twitter, Instagram, etc. Mapping out the customer journey How do your customers progress through your product from awareness to consideration, decision, etc.?

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

Intercom, Inc.

JUNE 14, 2022

Customer relationship marketing involves a more long-term view, with far-reaching benefits for building brand reputation, improving customer retention, and increasing customer lifetime value. By contrast, traditional marketing is more transactional, focusing on short-term outcomes, quick wins, and driving sales.

Management 118

Management Social Media Systems Review Software Review 118

Incredo

OCTOBER 8, 2019

How to get SaaS customers: Our 8 tactics Finally we reached this section. Don’t be surprised but we are not going to recommend you running social media or PPC ads. ncreases your customer lifetime value 3. Hope your way wasn’t tedious. Not because they are not inbound tactics or are worthless.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

User Pilot

FEBRUARY 12, 2025

Did you know that SaaS companies’ average DAU/MAU ratio is around 13% , while user engagement-driven platforms like social media apps aim for 50% or higher? However, if your product depends on repeat engagement to drive customer lifetime value and loyalty , measuring user stickiness is important.

Customer Lifetime Value 52

Customer Lifetime Value Engagement Retention Social Media 52

FastSpring

JUNE 5, 2019

By giving your customers a subscription option, they can purchase your product over and over without having to think about it. And you won’t have to think about it either; you can increase your customer lifetime value in your sleep by simply offering a subscription option. Nobody wants that.

Payment Methods 103

Payment Methods Payment Solutions Software Review Payment Services 103

Chart Mogul

JANUARY 16, 2020

Testimonials make your paid ads, e.g. social ads, more effective. They’re a great way to convince your customers to click without using sales-y copy. Consumers expect to see authentic-looking posts on the likes of social media. Social media. Consumers spend a lot of time on social media.

Social Media 111

Social Media Software Review Sales Customer Lifetime Value 111

Baremetrics

MAY 18, 2021

When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value. Your SaaS funnel is a model that visualizes important stages along the customer journey.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Baremetrics

JANUARY 18, 2022

Leverage the Power of Social Media 4. Price localization is the process of changing a currency or unit price of a product or service depending on a customer’s location. Leverage the Power of Social Media Social media is a great tool for building long-term customer relationships and keeping yourself attuned to customers’ needs.

Payment Methods 98

Payment Methods Pricing Payment Services Social Media 98

Baremetrics

MARCH 15, 2021

Which reporting tool is the best in terms of social media, SEO, end-to-end reporting, and qualitative analysis? It tracks all subscription-related metrics such as Monthly Recurring Revenue (MRR) , Customer Lifetime Value (LTV), Churn Rate , etc. Sprout Social pricing: The paid plans start from $99 per month.

SaaS Payments 98

SaaS Payments Payment Methods Payment Solutions Payments 98

Baremetrics

SEPTEMBER 2, 2021

Customer Lifetime Value iii. Recurring billing happens when a merchant automatically charges a customer for a service on a prearranged schedule. Companies like SaaS social media management platform Storrito sell usage plans based on the number of social media posts they help their users publish per month or year.

Payment Services 89

Payment Services Merchant Services Payment Features Payments 89

User Pilot

JANUARY 8, 2024

TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. Increase customer acquisition efforts with paid campaigns SEO is more of a slow and steady customer acquisition strategy. To get quicker results, you’ll need to leverage paid marketing.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105