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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Anyone who says the developer market is not strong is behind the times.

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How to Think of R&D Spend

Andreessen Horowitz

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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Common Pitfalls in Crypto Projects

Valerian Tech

A cryptocurrency project is a venture or initiative that involves the development, launch, and management of a new cryptocurrency or blockchain platform. A typical cryptocurrency project will have a team of developers, economists, investors, and advisors who work together to bring the project to fruition.

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Our chat covers the origins of Run Less Software, how it has evolved at scale, and how it differs from the equally valid approaches of other engineering teams.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? When is the right time to hire the first sales rep? Should you hire 2 at a time?

Scale 180
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships?