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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Podcast Full Interview : Audio Listen online or find it on more podcast services. Podcast Full Interview : Video Video Game Marketing Insights From Todd Harris Game Marketplaces Like Steam Are Great, But… Marketplaces can help everyone from major game publishers to indie game developers to get their games in front of players.

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7 Common Vanity Metrics That You’ve Been Using

Baremetrics

I like to say metrics of any sort are designed to answer one specific question about your business (I say this a lot , a lot a lot , maybe too often ), and you track them so that you like the answers. Well vanity metrics either don’t answer a question, don’t answer a needed question, or you can’t make positive changes to like the answer.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

I’ve written about local business marketing and local SEO before. While optimizing your website for Google search results is a good start, there’s still a disparity between map and web search results. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what?

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How to calculate LTV for Shopify Partner Apps

Baremetrics

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. Table of Contents. Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. One of the most important metrics for Shopify Partners is customer lifetime value ( LTV ).

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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. Basically, it makes personalized messages simple. HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue. TL;DR The SaaS Magic Number is a metric, somewhat similar to ROI, but designed to assess the efficiency and effectiveness of a company’s sales and marketing strategies. What is the SaaS Magic Number?

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Backlinks and Google Penalties: 5 Tips on Avoiding Search Engine Disasters

Baremetrics

You’ve probably heard that backlinks are a key component of successful content marketing. Used correctly, backlinks are an invaluable tool: they generate organic traffic to your website, foster important connections within your community, and ultimately help you hit your SEO growth targets semi-autonomously. Table of Contents.