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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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7 Common Vanity Metrics That You’ve Been Using

Baremetrics

I like to say metrics of any sort are designed to answer one specific question about your business (I say this a lot , a lot a lot , maybe too often ), and you track them so that you like the answers. In this article, I go over 7 of the vanity metrics that you’ve probably been using and should stop using now. Table of Contents.

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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.

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How to calculate LTV for Shopify Partner Apps

Baremetrics

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. Table of Contents. Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. One of the most important metrics for Shopify Partners is customer lifetime value ( LTV ).

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. The application is widely used by commuters for its features like navigation, street view, public transit information, and finding local businesses.

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Backlinks and Google Penalties: 5 Tips on Avoiding Search Engine Disasters

Baremetrics

You’ve probably heard that backlinks are a key component of successful content marketing. Used correctly, backlinks are an invaluable tool: they generate organic traffic to your website, foster important connections within your community, and ultimately help you hit your SEO growth targets semi-autonomously. Table of Contents.