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How To Actually Succeed in SaaS: AMA Part 1 with SaaStr Founder And CEO Jason Lemkin

SaaStr

In this Ask Me Anything Part 1, Lemkin answers the questions: Many VCs talk about funding, yet you’re so focused on sales. How do you build high-quality content that’s consistent and repeatable? Question #1: Why Are You So Focused On Sales When Other VCs Are Focused On Funding? That VP of Sales came out of Salesforce.

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11 Ways to Use Social Media to Amplify Your Research Reports

Buffer Resources

Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users. Every year, DoorDash for Merchants, an online food delivery platform, creates its Restaurant Online Ordering and Alcohol Trends reports. As of January 2024, over 5 billion users use different social media channels.

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The Expanding Role of Marketing in SaaS Companies

Tom Tunguz

The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. In traditional go-to-market models, marketing teams fill the very top part of the funnel. First, the scope of marketing activities has broadened significantly.

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How Natural Language Processing Affects Digital Marketing

Neil Patel

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. That makes it hugely applicable to marketing. Scaling Content Creation.

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How and Why to Use Podcast Marketing? 7 SaaS Companies Advise

Natalia Luneva

Many SaaS companies have already acknowledged the growing and lasting trend of podcast marketing and launched their own podcasts. And recently I interviewed some of them asking a few essential questions: What marketing goals are you pursuing with your podcast? . Content repurposing platform. “ Each episode produces.

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7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money (Video + Transcript)

SaaStr

Here’s a little bit of my marketing experience, but I need to back up a little bit and go off slide to tell you about my pre-marketing experience. I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager.

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The SaaS Trends You Need to Know for 2020

OpenView Labs

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

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