Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

SEPTEMBER 28, 2021

Many of us content marketers use WordPress for its simplicity and ease of use. However, this flexibility is what gives developers room to work without too many restrictions. The goal of every SEO, site builder, and creator is to develop a website that is engaging, simple, entertaining, and effective at a certain goal.

Underperforming Technical Team 124

Underperforming Technical Team Payment Methods Payment Services Payments 124

User Pilot

JANUARY 22, 2024

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This, in turn, provides you with a roadmap, serving as a guide for the team.

Product Marketing 97

Product Marketing Marketing Social Media Scale 97

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. READ THIS: Selling From Home?

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

Photo by rawpixel on Unsplash Nowadays everyone has a great idea they are developing. But the one point they all failed was about their content marketing strategy. Same as for our shoe example, if your content looks like it was shot with your flip-phone, your product is not going look super trendy. All had great ideas.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

Neil Patel

SEPTEMBER 4, 2020

In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity. They could also make your marketing less effective.

Marketing 142

Marketing Business Underperforming Technical Team Content Marketing 142

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Then track user engagement.

Underperforming Technical Team 90

Underperforming Technical Team Social Media Scale Interviewing 90

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. how would you increase sales for my worst performing products using content marketing?).

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

OCTOBER 13, 2021

It’s the process of finding and engaging with your potential customers online. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Support Your Sales Team. By training your team.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Neil Patel

APRIL 7, 2021

In this narrative suitable for marketers of all specialties, author Al Ries addresses the challenges of marketing to a skeptical, oversaturated audience. The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

User Pilot

SEPTEMBER 4, 2023

The 4 A's of the Customer Journey To optimize the entire customer lifecycle, brands must engage customers across four key stages known as the 4 A's: Awareness: The First Step Gaining customer attention amid intense competition is the foundation for an effective journey. Register here for FREE to get an inside scoop!

Social Media 88

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 88

Casey Accidental

NOVEMBER 28, 2023

I’ve had the pleasure of speaking at TCV’s Engage Summit the past two years. The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. But similar to Pinterest, it started with one acquisition and engagement loop driving its growth.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. Build a customer journey map to make sure you’re hitting all the touchpoints and understanding how customers engage with your brand at every moment.

Software Review 97

Software Review Social Media Underperforming Technical Team Interviewing 97

User Pilot

MARCH 26, 2024

Best digital analytics tools for product analytics SaaS companies looking for engagement and adoption insights for their digital products will find these digital analytics tools below to deliver the most effective results. Heap's dashboards keep the most relevant metrics available for your teams at a glance. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Best digital analytics tools for product analytics SaaS companies looking for engagement and adoption insights for their digital products will find these digital analytics tools below to deliver the most effective results. Heap's dashboards keep the most relevant metrics available for your teams at a glance. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Best digital analytics tools for product analytics SaaS companies looking for engagement and adoption insights for their digital products will find these digital analytics tools below to deliver the most effective results. Heap's dashboards keep the most relevant metrics available for your teams at a glance. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Best digital analytics tools for product analytics SaaS companies looking for engagement and adoption insights for their digital products will find these digital analytics tools below to deliver the most effective results. Heap's dashboards keep the most relevant metrics available for your teams at a glance. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Best digital analytics tools for product analytics SaaS companies looking for engagement and adoption insights for their digital products will find these digital analytics tools below to deliver the most effective results. Heap's dashboards keep the most relevant metrics available for your teams at a glance. Path analysis.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

Sales Hacker

MAY 22, 2020

The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service. And the vast majority of people think they’re bad for business and branding. Is the design of my pop-up engaging enough? By educating the lead, you’re engaging them.

Payment Methods 111

Payment Methods SaaS Payments Payment Services Sales 111

Buffer Resources

FEBRUARY 22, 2024

  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them. “When it comes to building your network or finding clients, you need to be intentional about who you’re following,” says freelance Content Marketing Manager Rosemary Egbo.

Social Media 105

Social Media Underperforming Technical Team Engagement B2B 105

SaaStr

JULY 29, 2019

It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. Hiring a junior content marketer may be much cheaper in direct comp than hiring a VP of Demand Gen. What Order Should You Hire Your Management Team In? #4.

Sales Hiring 194

Sales Hiring Venture Capital Scale SaaS 194

Baremetrics

APRIL 3, 2019

So, we wanted to build a platform that had all the marketing and sales automation we needed with a webinar. Luckily, the pitfalls and hurdles we had to go through over the two years of development taught us the learning power of failure (and, more importantly, how to find what works to move forward). Can you guess what it is?

Engagement 51

Engagement Underperforming Technical Team Content Marketing Growth Hacking 51

Intercom, Inc.

MAY 8, 2019

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. So noting that change, we should be thinking very differently about how we’re going to market.”

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Table of Contents. Inbound marketing basics Attract Engage Delight Planning, implementing, and optimizing your inbound marketing program Step 1. This has a few specific advantages.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

SEPTEMBER 4, 2023

The 4 A’s of the Customer Journey To optimize the entire customer lifecycle, brands must engage customers across four key stages known as the 4 A’s: Awareness: The First Step Gaining customer attention amid intense competition is the foundation for an effective journey. Register here for FREE to get an inside scoop!

Social Media 52

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 52

Baremetrics

APRIL 3, 2019

So, we wanted to build a platform that had all the marketing and sales automation we needed with a webinar. Luckily, the pitfalls and hurdles we had to go through over the two years of development taught us the learning power of failure (and, more importantly, how to find what works to move forward). Can you guess what it is?

Engagement 40

Engagement Underperforming Technical Team Content Marketing Growth Hacking 40

Neil Patel

NOVEMBER 26, 2020

From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. The first step in developing a luxury marketing strategy is to understand your audience. If several different groups of people buy your products, you’ll need to develop a buyer persona for each of them. Understand the Luxury Customer.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

User Pilot

MARCH 18, 2021

But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. vs. A Product Onboarding Tool for Startups.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Unbounce

JUNE 18, 2019

When we started Unbounce almost a decade ago, we were motivated by a clear vision: to help the world experience better marketing. Many marketers didn’t have the resources to build awesome campaigns on their own, so we set out to make it easy. There was also just so much bad marketing out there —spammy, inauthentic, half-baked.

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Neil Patel

NOVEMBER 7, 2020

These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. Bad content!

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Neil Patel

MARCH 2, 2021

The audience is consumers looking for impartial, reliable reviews from an expert team. team to give them more information about your products. It’s not always easy to identify and remove “fake” bad reviews. From collecting reviews to engaging with consumers, ConsumerAffairs helps you manage all your customer service needs.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

OpenView Labs

APRIL 13, 2020

Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). The convergence of these changes has led many to realize that “growth” is a team sport. It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Baremetrics

AUGUST 1, 2021

This data can prove to be invaluable in understanding which channels to invest in, as well as analyze your marketing department’s core strengths and weaknesses (by comparing your CAC with the industry benchmarks). As a thumb rule, SaaS companies should laser-focus on driving product-led content. makes it well worth the read.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98