Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 115

Content Marketing Metrics Social Media Marketing 115

SmartKarrot

JUNE 28, 2021

Apply here: [link] Role: Customer Success Manager, Team Lead Location: Ashburn, VA, US Organization: Stack Overflow As a Customer Success Manager, you will be responsible for customers’ growth & success via strategic development, key stakeholder management, data insights and account leadership.

Customer Success 10

Customer Success Sales Recruiting Scale Leadership 10

User Pilot

JULY 22, 2023

In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work.

Strategy 74

Strategy Sales Recruiting Customer Success Acquisition 74

Neil Patel

JANUARY 20, 2021

It also happens to be the linchpin of any successful marketing campaign. You need to attract potential buyers and funnel them into your sales funnel. Most people form groups around: Their brand/business Their products/services A specific lifestyle e.g. a book club or a journalling club Specific topics e.g. a content marketing group.

Social Media 145

Social Media Software Review Branding Engagement 145

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Natalia Luneva

JUNE 28, 2021

Our goal is to continue to expand our audience and the OnePitch customer base through listenership and education. . Podcasting is a tremendously hard space to break into, so the most important thing is to combine entertainment and education in a way that no one else is doing. Content repurposing platform. “ 3-5 blog posts, .

Sales Recruiting 52

Sales Recruiting Marketing Construction Interviewing 52

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. At that point, they hire someone to run marketing, but leave that person to their own devices.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

JULY 8, 2020

I guess probably one of the more notable companies that we work with is Guild Education. And I think because a lot of the folks that they work with, they basically help hourly workers who work for big companies like Disney and Walmart get high school diplomas or college educations or get vocational training. What if this is 36 months?

Investment 159

Investment Technical Review Part-Time VPE Development Team Review 159

SaaStr

NOVEMBER 19, 2019

Then I went over to the sales department. They said, well Nancy, that marketing machine you just met, they generate all these consistent leads. The demo is the sale and we close everybody in month. The first thing you bring in your playbook on sales. We schedule a demo in the same day. How can you sell more product?

Scale 169

Scale SMB VP of Engineering Leadership 169

SaaStr

APRIL 11, 2019

It’s actually really hard because you’re trying to create something that didn’t exist before, educate people on the new way to do things. ” Or, “You are the next generation account management software.” Sometimes we, I think, feel like a recruiting arm too just in-. ” Right?

Scale 127

Scale Customer Success Artificial Intelligence Sales Recruiting 127

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Content for your blog.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

SaaStr

JULY 29, 2020

And today, of course, we have a recruiting team. We have a great recruiting team and they partner with the hiring managers. But even to this day, hiring managers are responsible for building their teams. And again, we have a much bigger organization today and the recruiters partner with them to build great people in.

Sales Hiring 170

Sales Hiring Outsourcing Services Scale Sales Recruiting 170

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Scale 99

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 99

Point Nine Land

JANUARY 30, 2019

Challenges faced by startups during the SaaS installation phase (2000–2010) When you look at the first generation of successful “SaaS first” companies (Salesforce, Zendesk, Workday, Hubspot…), they had to overcome three main challenges to succeed: Market education Infrastructure UI/UX Market education. Market education.

AI Search 70

AI Search AI B2B Software 70

OpenView Labs

NOVEMBER 15, 2019

B2B sales processes are complex, intertwined and lengthy. Sure, there may be the occasional quickfire conversion–but for the most part, a period of nurturing and educating each prospect is inevitable. I believe there are two main methods: Account-based Marketing (ABM). .” With ABM, the account is the market.

B2B 41

B2B Sales Recruiting Technical Review Systems Review 41