Remove compliance Remove SMB Remove Startup
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The Intersection of AI and Security: What’s New at Secureframe with CEO Shrav Mehta

SaaStr

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. So the time to implementation and compliance is much quicker now than it used to be.

AI 144
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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

At first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development.

SMB 100
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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Security — SOC 2 compliance is table stakes. Role-based access controls Org visibility of how to manage the entire organization on the platform Compliance and governance Reporting If you’re committed to the journey, build this into your platform early. That works great!

Scale 196
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The Four Factors to Consider When Developing Your Startup's Pricing Strategy

Tom Tunguz

Also called the marketing mix , these four variables need to be aligned when determining pricing for your startup. As startups scale and address incremental customer segments, the marketing mix becomes more complex. Jerome McCarthy, former professor of marketing at Michigan State and Notre Dame. Customers will be confused.

Pricing 110
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30+ Tough Learnings from Losing a Top Customer

SaaStr

Indeed this was also my #1 mistake and the #1 I see from so many startups learning to go upmarket. Another top mistake SMB folks make trying to sell enterprise. . 5M in ARR b/c we were too small a co and compliance dept blocked renewal (shoulda raised price I guess…) ” — Jared Hansen, CEO Thrilling Foods.

CTO Hire 283
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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

SMB Sales vs Enterprise Sales Process. Security : Are all data fully protected and in compliance with privacy policies? SMB Sales vs Enterprise Sales Process. Fortunately, I’ve had the opportunity to work for a few startups and win a few enterprise deals. What Is Enterprise Level Sales? Key Takeaways.

Scale 101
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Creating An Enterprise SaaS Marketing Strategy

User Pilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? In contrast, those hunting elk may have a higher startup cost to get a quality rifle but it only takes a couple of trips to make your money back.