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The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do)

SaaStr

✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. I’ve been in B2B and Saa sales for 15+ years.

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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

The Pivot : They interviewed 200 companies and 400 founders in just 6 weeks, asking one simple question: “If you’re open to hiring internationally, what are your biggest challenges?” ” The Discovery : Companies didn’t just need payments—they needed payments plus compliance. ” Training was broken.

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A Checklist: 10 Signs You Shouldn’t Hire a Sales Rep

SaaStr

So you’re hiring your first few sales reps in the early days? Before you have a great VP of Sales? So you need a very certain type of sales rep. Don’t make the hire. If they just show up at 2:05 onto the Zoom though, don’t make the hire. #2. Not during founder-led sales.

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Dear SaaStr: What Are Some Tips For Shortening Enterprise Sales Cycles?

SaaStr

Dear SaaStr: What Are Some Tips For Shortening Enterprise Sales Cycles? A bit more on that here : How to Cope With Long Sales Cycles But there are plenty of things that help : Hire a VP of Sales with Enterprise Experience : A great VP of Sales who’s closed deals at your price point can shave months off your sales cycle.

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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

A plumbing company isn’t hiring a Chief AI Officer. Regulatory Requirements Create Infinite Moats Try switching away from Toast when you’ve got 50 restaurant locations with integrated POS, payments, payroll, and compliance systems. Try replacing Samsara when it’s monitoring your entire fleet for DOT compliance.

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The #1 and #2 Reasons I See Sales Execs Fail Today

SaaStr

When I look at the VP of Sales / CRO that didnt work out the past 12-18 months across the SaaStr Fund portfolio and my ecosystem, one thing stands out. And its an old SaaStr theme: #1: You have to hire folks in sales where their last job was harder. Security compliance? There may exceptions at rocketships. Voice APIs?

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SaaStr Live: How Wiz’s CMO Built a $32B Marketing Machine (Without Any Marketing Experience)

SaaStr

The Hiring Philosophy That Built a $23B Company “Every single person you hire should be your best hire ever. Unless you leave an interview very excited—like ‘I wish this person was here right now’—don’t hire them.” ” Raaz is obsessed with hiring. She already knew cyber.