The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long
SaaStr
JULY 26, 2022
Customers don’t expect as much in terms of security, compliance, etc. Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. Be relentless about building features that increase retention. And measuring it.
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