SaaStr
FEBRUARY 21, 2024
Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Prospects don’t just want to know the price, especially in security.
Tom Tunguz
OCTOBER 29, 2013
Would customers agree to buy the product at the target price, if it were built? Most inside sales reps arrive with a sales script, warm leads, a known sales path and a working product. But it is a tactic worth adding to the product/market fit toolkit for software ideas. This quota test is a harsh one. Tweet me.
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TrackStreet
FEBRUARY 16, 2024
One often-used tactic is to set retail prices as low as possible. While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. One of these policies is the MAP Pricing Policy.
SaaStr
NOVEMBER 1, 2022
Pricing/Packaging (PP) is a key component of GTM. For application, it’s more demand gen followed by brand marketing. Demand gen can help you meet this year’s targets, you will need product marketing to hit next year and brand marketing to hit two years out. Proximity to customers helps too. Learnings on GTM.
Tom Tunguz
JANUARY 16, 2013
Products aren’t sold in isolation - they exist within ecosystems. Great product market fit and sales pitches hinge on understanding and serving all the members of an ecosystem. Should a product fail to meet the needs of any one member, company success and sales velocity will falter.
User Pilot
OCTOBER 6, 2023
First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.
OpenView Labs
OCTOBER 26, 2021
Prototypes might also help you gain clarity around your offering: is it packaged and priced competitively? Does your product-led growth strategy deliver on its promise to customers and prospects? . Milestone: Selecting a price. Run a pricing project. . The ultimate SaaS pricing guide. What should you charge?
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