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My App Stack: Syndey Sloan, CMO of Drata

SaaStr

This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata! #1. Contentful, Metadata, Intercom, Klue, ZoomInfo, LInkedIn Sales Nav and a Sales Engagement Platform which I hope to move to Salesloft! #2. 6Sense to implement our Account Based strategy with our sales #3.

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My App Stack: Shrav Mehta, Founder and CEO of Secureframe

SaaStr

What’s your top “undiscovered gem” — an app you love but others may not have heard of?

AWS 228
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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

One major difference between a DIY solution like Stripe and an MoR solution is support around compliance and risk. Managing Sales, VAT, and GST Taxes Is a Huge Internal Burden “Along with development resources, the other big resource that goes into building and maintaining a payment stack is tax management and compliance,” Fred said.

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How to Keep Your Emails Landing in the Inbox with Google’s Updated Spam Policies with Daniel-wise Ojaide

Mucker Capital

To ensure compliance, take the unsubscribe link seriously. Take the Unsubscribe Button Seriously The new rules require anyone sending more than 5,000 emails per day to include an unsubscribe option (note: the 5,000 includes all emails from your company, not just a person). Alternatively, you can include the link in the body of your email.

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How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket

Intercom, Inc.

Vidyard co-founder and CEO Michael Litt chatted to Intercom’s EMEA Sales Manager Ciaran Nolan about how Vidyard flipped the freemium model on its head, why moving downmarket might be the answer to accelerated growth, and how to build a multi-million dollar business unit – overnight.

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How to Build a Community to Grow Your SaaS Company

Chart Mogul

This was a fairly easy case to make — when we analyzed won deals, there was a strong correlation between sales prospects that had met our team in person, and the deal closing. Simply put, making friends was good for growth. We also made a firm decision to ban our sales team from the community. Recruitment.

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How to Build a Community to Grow Your SaaS Company

Chart Mogul

This was a fairly easy case to make — when we analyzed won deals, there was a strong correlation between sales prospects that had met our team in person, and the deal closing. Simply put, making friends was good for growth. We also made a firm decision to ban our sales team from the community. Recruitment.