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SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)

SaaStr

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. Key Takeaways Building a successful startup is hard work, but you can leverage the resources available to you to accelerate that success.

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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

They used the competitive advantage of recruiting out of the Midwest, where they knew the markets and the people better. As a manager, you have to do things differently. But if you know what success looks like in sales, support, engineering, etc., There’s also a cultural element. But you have to think about it.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. Another cool example I really like is Tito Bohrt — he stands out with the pseudo, “ Sales Mad Scientist ” — which demonstrates confidence and a unique identity online.

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Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions’ CRO, and 6Sense’s CMO (Pod 522 + Video)

SaaStr

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. This foundation has three pillars: Recruiting: You need to have clarity on the profile of a successful account executive and how you’ll identify them, quickly assess them, and retain the exceptional talent in your organization.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. And then what’s your unique advantage as a company, as the team? Dev Ittycheria : Thank you.

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CMO + CRO = Love: Building Lasting Leadership with Gusto CRO Tolithia Kornweibel

SaaStr

It’s the never-ending stereotype –– marketing and sales are eternal “frenemies.” In this session, Tolithia Kornweibel, CRO at Gusto, shares advice on creating sustainable partnerships between marketing and sales. . However, these companies should still be networking. However, these companies should still be networking.

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The Pros and Cons of the Backdoor Search

Kellblog

As someone who’s recruited candiates, been recruited as a candidate, and even once hired via a backdoor search, let me say that I don’t like them. Think: so, this company is shooting their CMO and that person doesn’t even know it yet? They tie the recruiter’s hands behind their back.