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Make better decisions faster: The 6 stages of quick, effective decision-making

Intercom, Inc.

We learn far more by studying the decision itself”. We learn far more by studying the decision itself and questioning (independent of the outcome) whether the best decision was made at the time. Choosing between your set of identified options is a case of risk versus reward. The second challenge is implementing a feedback loop.

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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

Though some firms blend traits, understanding the dominant DNA is critical. Case Study of MiiR Crafting a compelling message architecture is crucial to effectively convey the essence of a company. Companies must acknowledge their predominant DNA to align their actions, customer promises, and organizational culture cohesively.

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. In most cases, we fire back with a ready response from our emotions and then try to consciously rationalize it. Take a two-year study by Wharton Ph.D.

Marketing 145
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SaaStr Podcasts for the Week with Fmr. CEO of Host Analytics and CEO of Namely — Jun 14, 2019

SaaStr

How do management meetings with potential PE acquiring firms compare to founders meeting VCs in the early days? And while that may prove brilliant, you never know in that case what’s going to work out. One, PE firms… fifteen years ago, PE firms were really just what I call, “Squeeze Players.”

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You're speaking my language

ProfitWell

In a study during which we looked at over one million subscription consumers, we found that customers are now demanding more for less. In some cases, experience becomes even bigger than product itself. This acquisition is a good move for Busuu in adding additional solid core features to its offering. Canada and U.K.

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6 Essential Tactics to Create a Persuasive Business Case

ChurnZero

They summarize McCormack’s case: “From an early age, we’re taught to measure our success on word counts and page lengths. The key is to work backwards from your audience’s main objectives to match your business case. Facing the imperfections and weaknesses of your case removes the plausible motive of self-interest and deception.

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From Idea to IPO: All the Milestones Between You and the Public Market

OpenView Labs

Another study found that the average age of founders who are currently running the fastest growing startups is 45 years old. 22 reasons your investor might have passed (according to 4 leading firms). The use cases and buyers that matter are the ones that are seeing traction in your product. How not to get funded.