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Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. And some people really value brand names. Lizzie, welcome to Growth Stage.
With a New, AI Demo Stage from 100+ Top AI Start-Ups! It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! It’s May 13-15 in SF Bay, again on our 40+ acre indoor-outdoor campus ! The SaaStr.AI Summit Is Back and Bigger.
Mike Wiacek, CEO at Stairwell, Mo Jebrini, CTO at Mashvisor, and Michael Ermolenko, CTO at Inworld.ai, discuss with Helene Ambiana, Global SMB and Startups Marketing Director at Google Cloud, how they overcame the hurdles of scaling and reached their goals. . Build an irreplaceable team . As a team grows, so do the expectations.
5/ Moving from CTO-led -> VPE-led dev team. Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. Field vs. mid-market vs SMB early. More here.
Growth is still good for them, but they had no net new customers last quarter. HubSpots NRR has fallen to 100%, so to grow 23%, they must add 23% net new customers. Are brand-new companies that seem epic with no revenue really worth $1.5B Maybe if you have the ex-CTO of Github, but that’s still a super speculative bet.
So up to 100-150K and SMB, we’re at 2K. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. In that case, it was Gap.
addresses this shift by expanding its scope to include 64 new requirements that specifically target eCommerce vulnerabilities. These new requirements cover various aspects of security, including phishing protection, multi-factor authentication, vulnerability scanning, and more. There’s 64 new requirements in total.
Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. It had much larger brand awareness in the market. Do you segment enterprise and SMB? The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it.
Their rollout of AI customer service agents across 500+ top brands offers valuable insights into the future of automated customer support. They started with a focused alpha phase, working closely with just 10 carefully selected brands. Gorgias has developed a structured approach to help brands succeed with AI customer service.
Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. Seventy-six percent of the 3,500 brands are below a hundred units. We had to say: what does SMB want? We have to serve the entire market. It gets quite complex.
If you're generating something that's brandnew, like a brandnew category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?
362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
How does this change when selling to SMBs vs enterprise? * Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. What measurements should be used to determine their success? How should the success of marketing be measured?
And my retort was, for the first year, basically, well they’re the team that’s got my here so I’m going to stick with it, which I did for a year and then we kind of started turning around a little bit and saying, look, yeah, but are we growing as fast as we could be given the new reality of the ground? Vlad: So what’s the new reality?
Is your title CTO? Dharmesh: Yes, CTO. So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. So this is Dharmesh. Dharmesh is the. So anyway, yep.
Is your title CTO? Dharmesh: Yes, CTO. So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. So this is Dharmesh. Dharmesh is the. So anyway, yep.
35:30) Optimal team structures for SMB sales organizations. (52:25) 35:30) Optimal team structures for SMB sales organizations. (52:25) And that made it a lot easier for me to build the SMB sales motion that we ended up being the core sales motion that we built at Levelset. It’s in New York. Feeling that AI FOMO?
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