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Top SaaStr Content for the Week: Dave Kellogg, PayFit and Insider CEOs, Notion COO, Salesforce CMO and More!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 8 Signs a New VP Won’t Work Out. An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it. A deep dive on selling to SMBs and more from SaaStr Europa.

New CTO 271
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5 Interesting Learnings from HubSpot at $2 Billion in ARR

SaaStr

Combining Strong Growth With A New Level of Efficiency. 23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB. But maintaining 100%+ NRR allows them to grow meaningful faster in revenue than in customer count, even from SMBs.

Scale 277
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Startup 411: Building for Scale with Google Cloud, Stairwell, Mashvisor, and Inworld.ai (Video)

SaaStr

Mike Wiacek, CEO at Stairwell, Mo Jebrini, CTO at Mashvisor, and Michael Ermolenko, CTO at Inworld.ai, discuss with Helene Ambiana, Global SMB and Startups Marketing Director at Google Cloud, how they overcame the hurdles of scaling and reached their goals. . Build an irreplaceable team . As a team grows, so do the expectations.

Scale 223
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30+ Tough Learnings from Losing a Top Customer

SaaStr

Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.

CTO Hire 301
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10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress

SaaStr

5/ Moving from CTO-led -> VPE-led dev team. Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. Field vs. mid-market vs SMB early. More here.

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What’s New at ZoomInfo with CEO Henry Schuck

SaaStr

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? ” And there can be some truth to that, right? .”

New CTO 276
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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

How does this change when selling to SMBs vs enterprise? * Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. What measurements should be used to determine their success? How should the success of marketing be measured?

Scale 184