SaaStr

MARCH 7, 2021

You can do the drip marketing campaigns if you have to. That’s not good enough, especially in competitive markets. 5/ Moving from CTO-led -> VPE-led dev team. This is pretty well understood today, but was fairly new to me. Bigger customers have longer lifetimes are much more accretive to your brand.

Part-Time VPE 270

Part-Time VPE Sales Recruiting Sales Hiring Scale 270

SaaStr

FEBRUARY 16, 2024

Alex Kayyal and Julie Kainz, Partners at Lightspeed, shared at SaaStr Annual a framework they developed around how to think about this new era of Artificial Intelligence in SaaS, what opportunities are out there for startups, and how to think about incumbents. CRM wasn’t a new category, but they were done on-premise.

AI 224

AI Artificial Intelligence Healthcare New CTO 224

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 128

Marketing CTO Coach Entrepreneurship AI Search 128

SaaStr

JANUARY 22, 2021

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Every year, millions of new products are created and launched. Product experience is associated with the brand experience.

Scale 268

Scale New CTO CTO Acquisition 268

SaaStr

JANUARY 3, 2021

They know how to take an established brand and grow it faster, and build or expand a new core offering around it. Very high market share alrea dy. But Slack is past $1B in annual revenues with a dominant brand and very high net revenue retention (120%+). Salesforce may not be great at creating brand new things anymore.

VP of Engineering 149

VP of Engineering New CTO CTO Acquisition 149

SaaStr

JANUARY 17, 2024

Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one.

AI 246

AI Enterprise Artificial Intelligence compliance 246

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 187

Underperforming Technical Team Outsourced Development Development Part-Time VPE 187

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 145

New CTO Sales Hiring B2C CTO Hire 145

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 We have received over 2.6k

Marketing 98

Marketing Social Media SaaS New CTO 98

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

FastSpring

DECEMBER 11, 2020

You need something that makes you think about your digital business in a new way, renews your motivation, and helps you be more innovative. Market-specific customer care – e-business leaders must understand how customers want to interact with their brand for customer service. Online Marketing. I love this!

Payment Methods 148

Payment Methods Underperforming Technical Team New CTO Payment Services 148

SaaStr

NOVEMBER 11, 2022

Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote. Your core models for sales, for marketing spend, for hiring and engineering and product. But YC is not that… And listen, I’m not into brands. More likely than not, but barely.

Outsourcing Services 198

Outsourcing Services Banking CTO Hire New CTO 198

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 176

Scale Enterprise Scaling Sales Hiring 176

Frontegg

DECEMBER 21, 2022

This quarter new records were set thanks to our customers and their amazing feedback as well as growing momentum in the User Management space that helped us earn the Momentum Leader badge. We help start-ups and emerging businesses to speed up their go-to-market efforts by focusing on what really matters – their main product.

Technical Review 94

Technical Review Software Review Systems Review New CTO 94

Natalia Luneva

NOVEMBER 11, 2020

She is currently on the verge of starting a new FinTech startup which will be her fifth but she has built close to 100 startups for other people over the years. How Cynthia came up with the idea of a startup incubator. Good leaders celebrate everything, the smallest wins are a reason to celebrate with people. Connect with Natalie on Facebook.

CTO Coach 52

CTO Coach New CTO Leadership CTO 52

Casey Accidental

FEBRUARY 8, 2022

Product: Product Leadership , Product Strategy , User Insights for Product Decisions , Product Management Foundations , Mastering Product Management , Data for Product Managers (new). Engineering: Scaling Product Delivery , Technical Strategy , Engineering Management (new). Marketing Programs. Growth Marketing.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

BetterCloud

MAY 17, 2021

Prior to joining BetterCloud as our new VP of quality, Waithe was a director of engineering at MailChimp. Secondarily, I had a chance to chat with [CTO Jamie Tischart ] even before he joined the company. In those moments, I would always go back to my desk and start looking for a new job, it’s completely demoralizing.

New CTO 52

New CTO Part-Time VPE CTO Coach CTO Hire 52

Chart Mogul

JULY 1, 2020

B2B marketing is much more complicated than consumer marketing. Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe. Web Summit Rio, day 3.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Unbounce

MAY 19, 2020

Similarly, some direct-to-consumer brands are seeing increased demand from their ecomm storefronts. As a marketer, there’s never been a better time to stretch your empathy muscle: you’re going to need it. We, the marketing community, constantly harp on the importance of being empathetic. Where Should Your Message Be Placed?

New CTO 145

New CTO Branding CTO Social Media 145

Andreessen Horowitz

MARCH 20, 2024

And so, the thing that was really new about LLMs was the ability to, at extremely low cost, generate an answer instantly to any question. Adam: And so, based on all that, we landed on building Poe as a new chat-oriented AI product. We thought about, [as Quora] , what is the role that we’re going to play in this new world with AI?

AI Search 139

AI Search AI Artificial Intelligence Scale 139

Baremetrics

JULY 23, 2020

I read a brilliant tip from Arvid Kahl to start with the audience instead of the idea: As a result of the establishment of my agency Wortspiel and my previous career, it was clear that my audience should be in the marketing sector. This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR.

New CTO 87

New CTO Underperforming Technical Team CTO Technical Review 87

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Work on developing your brand. So consumers turn to brands. Full post. Full post. .

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

SaaStr

APRIL 9, 2019

And also, we always prioritize the features requested by our existing customers over the new prospects. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Welcome Eric.

Sales Hiring 129

Sales Hiring Scale CTO Hire Marketing 129

SaaStr

FEBRUARY 25, 2020

So even the freshest new SaaS startup celebrating their 50th customer may find themselves dealing with sales tax in multiple states. . Consistently bad experiences could breed deeper-seated issues for brand trust and customer loyalty. . Expanding into new sales channels is a common growth play. ” 2.

Merchant Services 169

Merchant Services Scale Technical Review Sales Hiring 169

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

AUGUST 15, 2020

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.

Payment Methods 206

Payment Methods Merchant Services Scale Payments 206

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have product market fit for that. I wasn’t necessarily enjoying myself.

Merchant Services 76

Merchant Services Payment Methods Payments Payment Solutions 76

Kellblog

JANUARY 29, 2020

Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g., Unless you are solving a brand-new problem (e.g., See this post for tips on how to build a feature, function, benefit marketing message.).

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. Is content marketing dead?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Sales Hacker

NOVEMBER 22, 2017

It may not reflect immediately on top line figures, but their follow through moves the needle on other metrics — productivity, discovery of new tools or techniques, and sharpened selling skills — any one of which will eventually translate to higher performance and attained goals. Our marketing team sucks. The market is drying up.

Underperforming Technical Team 87

Underperforming Technical Team Sales CTO Coach New CTO 87

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. Integrate email marketing (HubSpot). Integrate sales CRM (Salesforce).

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaStr

APRIL 16, 2019

Can I see a show of hands for those of you that have headquarters outside of the Bay Area, a secondary market? The world’s your market, right? The catch was he had just moved his family four kids to New York city. We had no New York city presence. Above and beyond to build brand. Okay, not surprised.

CTO Hire 155

CTO Hire Travel Underperforming Technical Team CTO Coach 155

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? How should the success of marketing be measured? Bret was formerly the CTO at Facebook. Quip was founded by Bret Taylor and Kevin Gibbs.

Scale 173

Scale Sales Hiring Sales Recruiting Sales 173