Dear SaaStr: What are Some Tricks Software Companies Use to Manipulate Churn Metrics?
SaaStr
JUNE 2, 2021
Not also measuring NPS, and/or not pairing NPS/CSAT and churn together. If you just measure churn but not NPS and CSAT, you won’t really know what’s going on. Low churn with low NPS is still not a recipe for long-term success. Hiding poor NPS is a problem. Less important is exactly how you calculate “base” churn.
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