5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]
User Pilot
APRIL 7, 2023
When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.
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