Sales Hacker

NOVEMBER 15, 2017

Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. It is called Annual Contract Value (ACV) when annualized and Average Purchase Value (APV) when the revenue derived is not subscription-based. Base Salary. BASHO Email. Buying Intent. Gatekeeper.

Scale 105

Scale Payment Methods Sales Recruiting SaaS Payments 105

Brian Balfour

JULY 18, 2017

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. subscription e-commerce) typically live here. On far left you have businesses that have low ARPU and as a result have to use low CAC channels to drive customers.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These market and product characteristics make this GTM strategy best suited for B2C SaaS companies. Enterprise.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

OCTOBER 9, 2020

This is even more so for pure B2B SaaS where Freemium’s ROI can take longer to manifest, in comparison to products like Vidyard, Notion, and Typeform, whose B2C nature intrinsically predispose them for success with this strategy. Playing the long game. Let’s put this in context for a minute. End users from large businesses.

Scale 52

Scale Churn Metrics Acquisition 52

FastSpring

APRIL 4, 2024

David Vogelpohl 20:39 You know, it’s funny, the examples you gave, we are often in these kinds of conversations, talk about b2b and b2c. And the reality is, especially for the mid market, a lot of that b2b is a self serve motion, right? And I would say like, one of the things we quickly learned in Canva.

Scale 158

Scale Sales Payment Methods Merchant Services 158

Chart Mogul

SEPTEMBER 15, 2023

Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger. That is SaaS subscription revenue and the corresponding deferred revenue balance. I’m also a board member of Beek , a B2C subscription audiobook company, and I’ve advised many companies across both models.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

AUGUST 19, 2022

I talked to another and it says, “Look, you’ve done some sales at the SMB and up side, so bring in a sales lead.” The founders knew one problem, which was how to get billing to work, subscription billing to work on mobile devices, how to get it to work on iOS and Android. They didn’t. Not b t, right?

Scale 277

Scale Sales Hiring Scaling VP of Engineering 277

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. In trying to find a PRM solution for Unbounce, it was frankly hard to find a provider with a focus on SMB SaaS. Most PRMs either leaned too far in favor of enterprise software on one end (reseller) or B2C consumer products on the other (affiliate). Tom Tunguz, Venture Capitalist at Redpoint.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

SEPTEMBER 27, 2019

I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have. Ryan Bonnici: I don’t think so. I think in marketing in general, no. B2B marketing, yes.

Sales Hiring 145

Sales Hiring Sales Recruiting Scale Software Review 145

FastSpring

DECEMBER 8, 2022

Note: FastSpring’s Revenue and Subscription Dashboards quickly show our customers where their revenue is coming from, the average order value or MRR per country, promotions performance per country, and more. “So I can see: is there an ecosystem around what’s happening that I can maybe try to tie into with my marketing?”

Payment Methods 78

Payment Methods Payment Solutions SaaS Payments Software Review 78

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). It took me a long time to admit to myself that I don’t enjoy transactional SMB sales. Cassie is a graduate of Duke University and holds an MBA from the Tuck School of Business at Dartmouth.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

Sales Hacker

JANUARY 21, 2025

Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. And I was curious because me, I’ve always, a lot from B2C marketing. Um, and it does feel like sometimes we’re just like three to five years behind a lot of the trends that are happening and in B2C. Leading a large, remote-first team.

Scale 104

Scale Scaling Strategy Sales Hiring 104