SaaStr

MAY 10, 2024

So HubSpot had a great quarter, despite there being many challenges in the sales and marketing segments overall in the past 18 months: $2.5B B2C and B2B2C are usually ahead of B2B. ARR 23% Growth 22% Customer Growth 15% Operating Margins (non-GAAP) That’s about as good as it gets. But it’s a lot harder to close them.

B2C 216

B2C Mobile B2B Market Segmentation 216

Baremetrics

MAY 26, 2021

There are many models of customer segmentation. For B2C companies, it's demographic groupings that are particularly important, such as age, income, job title, education, and similar statistics. Value-based: This segment is grouped by the economic value the group seeks. For B2B companies, it's the firmographic groupings.

Social Media 105

Social Media Market Segmentation B2C Churn 105

Baremetrics

MAY 18, 2021

1 What is Customer Segmentation? 2 Pitfalls of Not Segmenting Customers 3 Benefits of Market Segmentation 4 How Baremetrics Helps. What is Customer Segmentation? Customer segmentation is the process of grouping your customers according to certain criteria. Table of Contents.

Strategy 59

Strategy Marketing Market Segmentation B2C 59

Sixteen Ventures

JULY 17, 2020

Make it 54, subtract that – which is the retention rate – from 100 and you have the annual SaaS churn rate: 46. Then we get punitive; since there’s just a lot of churn in this market (segment), we’ll give them even LESS. Put this in a spreadsheet cell and hit enter: =(1-.05)

Churn 133

Churn SaaS B2C Pricing 133

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. This intense focus will equate to higher net revenue booking and retention.

VP of Engineering 95

VP of Engineering Sales Hiring Sales Recruiting Sales 95

Subscription Flow

NOVEMBER 28, 2023

One of the most fundamental changes any startup can go through is entering this market niche. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments. One distinction is the platforms they initially choose to use.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58