Customer Segmentation Models: A Smarter Approach
Baremetrics
MAY 26, 2021
There are many models of customer segmentation. For B2C companies, it's demographic groupings that are particularly important, such as age, income, job title, education, and similar statistics. Value-based: This segment is grouped by the economic value the group seeks. For B2B companies, it's the firmographic groupings.
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