article thumbnail

SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community

SaaStr

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. A Different Way to Approach Enterprise Leads .

article thumbnail

19 SaaS Predictions For 2021 and Beyond

OpenView Labs

Focus on more flexible business models. More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”. Francesca Krihely, Senior Director, Growth Marketing at Snyk. “1:

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184
article thumbnail

Product-Led, Customer-Led, Sales-Led, Marketing-Led Growth: What’s Right for Your Business?

SmartKarrot

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. I think reverse freemium addresses some of the pros and cons for both types of models by themselves.

Startup 52
article thumbnail

The 10 Forms of SaaS Capital: From Inception to Exit

Baremetrics

Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C. A product already in market that’s generating revenue, a business model you are proving out with metrics, a thoroughly thought through and rational capital plan and some thoughts around potential exits.

article thumbnail

Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

But I think what I do know one thing for sure, if you’re building something no-code and you’re good is that, whatever happens in the B2C markets, whatever’s happening over there, the CIO dollars going to cloud deployment and digital transformation is so powerful. There are all these other types of marketing.

Scale 213