B2C Business Model compliance Growth Marketing 
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. I think reverse freemium addresses some of the pros and cons for both types of models by themselves.
Baremetrics
APRIL 16, 2021
Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C. A product already in market that’s generating revenue, a business model you are proving out with metrics, a thoroughly thought through and rational capital plan and some thoughts around potential exits.
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