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Alignment: Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue

SaaStr

The other day I saw a VP of Sales flame out and resign with no notice from a SaaS company doing $10m ARR growing quickly. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. The original version here on Lattice Engines’ Sales and Marketing Hub.

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Use These 4 Sales Email Strategies to Break Through the Noise

Sales Hacker

If your reps have $1M quota, then every day is worth $4,000 in revenue. Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” “Let’s say there are 251 working days this year. unbooked, unearned, and unrealized.”

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CRO Confidential: Improve Margins and Beat the Competition for Capital With Sam Blond of Founders Fund (Pod 603 + Video)

SaaStr

In 2021, there was much less focus on efficiency and more on revenue metrics like ARR. In 2021 there was a lot of emphasis on top-line revenue growth, what percentage year-over-year was the business growing, and less emphasis on things like gross margins and quality of revenue.”.

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GTM 91: Transforming Customer Intelligence, Leading a Company Before Managing a Team and Finding a Rockstar Co-Founder with Linda Lian

Sales Hacker

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. 11:07 – Differences between intent data and signal-based selling.

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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. There was so much budget flowing into B2B that it seemed like there could be 1,000 unicorns, even if 800 of those turned out to be junk. On the sales side, people hired way too much.

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The Top 20 SaaStr Tips to Getting a SaaSt Start-Up Going

SaaStr

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Somehow, find enough cash to make it 24 months to first real revenue. It just takes that long in SaaS and B2B, nine times out of ten. It just takes that long in SaaS and B2B, nine times out of ten. Great at engineering.

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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

This was Storyblok’s strategy when it started expanding its team. Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. They also hired a VP of Partners who knew how to scale B2B software.

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