Totango

JUNE 9, 2020

The COVID-19 pandemic may have radically altered the marketplace around us, but the fundamentals of customer renewal strategies remain the same. Customers have always based their renewal decisions on emotional connections, financial realities, and the amount of trust they have that a service can deliver sustained value.

Strategy 62

Strategy Marketplace as a Service Software Review Construction 62

Valuize Consulting

MARCH 24, 2022

As the Customer Success domain has exploded and earned a seat at the table, the concept of customer value has become ubiquitous in the B2B technology industry. Every C-Suite leader understands, or is asking about, how to optimize creating, delivering and defining customer value across the customer journey.

Revenue 52

Revenue Scale Marketplace as a Service Customer Success 52

Chart Mogul

SEPTEMBER 15, 2023

No Wait, of Course That Is the Single Most Important SaaS Metric by Jason Cohen, A Smart Bear The purpose of a metric is to be a tool in service of your goals, timeline, size, circumstance, even philosophy, not as a master you are thoughtlessly obligated to obey. But many employees are afraid to ask for a simple explanation.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaSOptics

MAY 19, 2022

The answer lies in your product or service’s value proposition. If your acquired customers/accounts suffer from low CLV, it could be due to one of the following reasons: You’re not leveraging the total value of your SaaS through competitive pricing. Your product roadmap is misaligned with customer needs.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

APRIL 10, 2023

Large user base: it allows you to increase user population quickly, which is essential for products that rely on the network effect, like social networks, messaging apps, or e-commerce marketplaces. In contrast, the average free trial conversion rate in the B2B SaaS space is around 17%. What makes a successful freemium product?

Strategy 77

Strategy SaaS Onboarding Marketplace as a Service 77

SmartKarrot

APRIL 23, 2020

Customer Success vs Customer Experience: The Difference Between the Journey and the Destination : Customer experience concentrates on touchpoints, while customer success focuses on the end game. It spans the entire customer journey, from product development and adoption to customer retention and growth.

Customer Success 10

Customer Success Marketplace as a Service Travel B2C 10

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms.

Scale 197

Scale Sales Hiring Mobile Marketplace as a Service 197

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. How does Rachel see marketing move ever close to the function of customer success today? What is the optimal way for customer success and marketing to work together? *

SMB 180

SMB Scale Startup Marketplace as a Service 180

User Pilot

AUGUST 30, 2023

It’s 2023, and customers have options. What strategies can you implement to drive acquisition and retention faster? This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption.

Scale 98

Scale AI Growth Hacking Innovation 98

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data. B2B marketing, yes.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SmartKarrot

AUGUST 22, 2022

The voice of the customer (VOC) combines customer feedback and insight, allowing organizations to understand how their customers view them. VOC is often used in marketing, product development, sales, customer service, and management. It is also known as the voice of the marketplace or the consumer.

Social Media 10

Social Media Scale Banking Marketplace as a Service 10

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? How to efficiently collect feedback from customer-facing teams? Reviewing customer facing content. How are you coming up with the best solutions? How do you organize your work? How is it working?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52