Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Natalia Luneva

APRIL 30, 2021

In my guest post on CustomerThink I talked about the benefits of community building and how it helps SaaS companies get a few steps ahead of their competition. To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . Final thoughts.

Marketing 98

Marketing Social Media SaaS New CTO 98

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Hull

JANUARY 22, 2019

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Figma made the product SaaS-based. The pricing for SaaS is much more complicated.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JANUARY 10, 2020

In Today’s Episode We Discuss: * How Bob made his way into the world of SaaS and came to found Crossbeam. * What were the core mistakes that he made with RJ Metrics? * Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Loving our podcast content? What did he mean by this? Why is this?

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. The biggest thing on many of our minds is what the future of AI will be in B2B. The average public SaaS company is marching toward $400k in revenue per employee. Is SaaS dead right now?

AI 247

AI Pricing Artificial Intelligence Scale 247

Andreessen Horowitz

MARCH 20, 2024

You could either spend, you know, you raise some venture funding, you could either spend some of that funding on hiring out a whole team and developing all those competencies, or you can spend that on making your model even better. You’ve got to think about taxes. There’s just a lot of work. You know, incumbents versus startups.

AI Search 143

AI Search AI Artificial Intelligence Scale 143

SaaStr

OCTOBER 9, 2020

Anyhow the one thing I learned, beyond getting help screening and hiring for these positions from domain experts, is to look for Flags. For signs the prospective hire just won’t work out, no matter how strong they might look on paper. Why join a start-up? Well reason #1 is personal and career advancement. Not for start-ups.

Sales Hiring 256

Sales Hiring Part-Time VPE CTO Hire Sales Recruiting 256

Teamgate

JANUARY 14, 2019

Why PR is important for B2B companies? Many companies in B2B are sales-led, and marketing plays a secondary role. What we are seeing is that often there are companies with 2 co-founders, a CEO and a CTO, and marketing is often left behind. What are PR peculiarities for SaaS companies? PR works similar in both B2B and B2C.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) Check that out here. Why did you do the deal?

Management 230

Management CTO Hire New CTO AI 230

Intercom, Inc.

JANUARY 5, 2022

In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. Caught your interest? The LinkedIn Incident.

Scale 211

Scale Software Review compliance Technical Review 211

SmartKarrot

FEBRUARY 16, 2022

Software as a service or SaaS has been growing as a leading software distribution model. The world of SaaS has simplified software creation and distribution making access easier than before. Leveraging the power of cloud technology, SaaS has re-engineered the way we look at modern technology and software. Aaron Levie.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

CloudGeometry

JULY 8, 2021

When you treat your cloud provider as a fractional colo. The B2B SaaS arms race will be won by those who can consistently translate technical debt into development versatility: adding new features, integrating new data sources and workflow integrations, trying new technologies, retiring locked-in dependencies.

Well Architected Framework 130

Well Architected Framework Payment Methods CTO Hire Payment Solutions 130

Upscope

JANUARY 5, 2020

10 companies show you their positioning strategy How Superhuman achieved positioning by creating an engine Upscope's SaaS positioning lesson? Upscope's SaaS positioning lesson learned: They never even got to the third line In April Dunford's book we read that positioning is a deliberate exercise. It is fun to be one of the best.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

SEPTEMBER 24, 2021

Christine Spang, Co-Founder and CTO @ Nylas. Dave Walters, CTO @ Hired. Christa Diaz, Senior Director, Customer Success @ Hired. Jenn Knight, Co-Founder, CTO @ AgentSync. Brian Peterson, CTO @ Dialpad. Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth. Hector Angulo, VP, Product @ Hired.

VP of Engineering 279

VP of Engineering Technical Cofounder CTO Coach CTO Hire 279

SaaStr

JULY 28, 2021

With 3 full days of sessions, featuring over 300 speakers from the best SaaS companies around the world, SaaStr Annual will be filled with actionable thought leadership to help grow your business. Get your tickets to the SaaS show everyone will be talking about! I’ve spent my whole career in B2B software.

Startup 280

Startup CTO Hire Sales Hiring CTO Coach 280

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?

Scale 107

Scale CTO Hire Scaling CTO Coach 107

SaaStr

NOVEMBER 21, 2019

We are a purely B2B fund, focused on software and fintech. Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. What we’ve seen is the playbook to start a B2B SaaS company has become quite obvious.

New CTO 154

New CTO Sales Hiring B2C CTO Hire 154

SaaStr

AUGUST 2, 2020

The transcript for this episode is below: Therese Tucker: I’ve spent my whole career in B2B software. I retired from SunGard Treasury Systems as their CTO. In fact, one of our decisions, in 2007, we had to decide, are we going to sell SaaS or are we going to be an on?prem It’s an area that doesn’t get enough focus.

Startup 162

Startup CTO Hire Scale CTO Coach 162

Intercom, Inc.

JULY 21, 2022

“The biggest thing I can do for Slack is to hire people who know a lot more than I do and give them free rein to do their best work” Adam Risman: You mentioned the team started with performance marketing. And so we hired somebody who had a lot of experience and could recommend ways to build the team. Andrew Chen: Exactly.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

SaaStr

MARCH 1, 2019

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. So a few closing notes.

Outsourcing Services 110

Outsourcing Services Sales Hiring CTO Hire Technical Review 110

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? He was like, "You should probably hire someone outside of HubSpot for this role, for your growth.".

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40

SaaStr

JULY 10, 2021

Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.

Sales Hiring 259

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 259

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. That was in 2010, and we committed the company to go big with this cloud-based SaaS business model that would allow us to reach individuals anywhere in the world. Want to see more content like this? Join us at SaaStr Annual 2020. FULL TRANSCRIPT BELOW.

B2B 133

B2B B2C Scale New CTO 133

SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Dharmesh Shah : So, a quick confession before I start, which is like I love SaaS, I love it. You are the voice of God, Jason, as far as we’re concerned.

Part-Time CTO 268

Part-Time CTO CTO Hire CTO Coach CTO 268