Sales Hacker

AUGUST 7, 2020

Customer Success. Amazon Web Services (AWS). Head of Sales and Customer Success. Head of Commercial Sales Marketing, NA. Senior Director, Product Marketing. Senior Manager, Market Development – Canada. Global Marketing Director. Customer Success. Leadership.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

AUGUST 2, 2021

Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market.

Outsourcing Services 280

Outsourcing Services Scale Scaling Outsourced Development 280

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? It’s necessary, in every new market you go into, to go in and soften the beach.

Scale 199

Scale Scaling AWS Sales Hiring 199

SaaStr

AUGUST 10, 2023

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers.

Scale 182

Scale Scaling Sales Hiring Cloud 182

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. In Today’s Episode We Discuss: * How Bridget made her way into the world of SaaS and Sales and came to be Head of both Sales and Customer Success at Tidelift. *

Sales Hiring 204

Sales Hiring Scale Technical Review Outsourcing Services 204

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

SmartKarrot

JANUARY 18, 2021

While qualitative side includes optimizing the online performance as well driving more efficient marketing and sales operations to lower down customer acquisition cost. Increasing the size of customer base. For any company to grow, it has to acquire more customers by reaching the right product/market fit.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

User Pilot

JANUARY 26, 2024

PLG differs from sales-led and marketing-led growth by focusing on the product as the key growth driver, as opposed to sales or marketing efforts, with monetization happening only after users have experienced the product value. The more customers you have, the lower the cost per customer.

SaaS 103

SaaS Acquisition Onboarding Retention 103

SaaStr

APRIL 30, 2022

Low touch you’re gonna talk a lot about what we call customer success teams. Customer success teams are basically about building at scale this self-serve engine. And one of their roles is also going to be to upsell from a free product to a paid product, or to upsell different types of products.

SaaS Payments 234

SaaS Payments Metrics Payment Methods Scale 234

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Marketing…their demand gen motion changes, need different product marketing, etc.

Scale 68

Scale VP of Engineering Sales Hiring Enterprise 68

OpenView Labs

FEBRUARY 3, 2022

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. Fast growers retain and expand new customers, resulting in net negative churn.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

JULY 1, 2020

We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. We want to tell anybody that listens, you can save $100,000 on your AWS bill and demos are actually as high as they’ve ever been in late stage tech. We found something that works. Jason Lemkin: Got it.

Merchant Services 184

Merchant Services Scale Sales Recruiting Sales 184

OPEXEngine

DECEMBER 15, 2020

To help you improve your customer churn rate, I asked a ton of founders, CEOs and Customer Success Managers to share their best churn-busting strategies, and answer this question: “What is your top tip for companies looking to reduce their customer churn rate?” Plain and simple.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

SaaStr

MAY 3, 2019

Innovation is about empathy with your customers. It’s all about customer obsession! In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. Take your product, sell it. I think a lot of it is overstated.

VP of Engineering 156

VP of Engineering Sales Hiring Technical Review Development Team Review 156

Sales Hacker

SEPTEMBER 14, 2021

She’s the head of marketing at an HR software company called Bamboo HR. Prior to joining Bamboo, Amy spent more than 15 years in technology and marketing leadership roles in the greater Seattle area. She was VP of product marketing at Smartsheet, a leading work management software company.

Sales Recruiting 81

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 81

OpenView Labs

JUNE 25, 2019

We recommend adopting the following formula that will provide you with the most accurate view of payback: CAC Payback = Sales & Marketing Expenses in Period / (Net New MRR Acquired in Period * Gross Margin). If you can get people talking about your product, you won’t have to spend as much on expensive marketing campaigns.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. They have this unique ability to evangelize your product in the market, learn from your early customers what they like, what they don’t like, bring that feedback loop into product, into marketing, and really start to make that flywheel work.

Sales Hiring 159

Sales Hiring Scale Payments Cloud 159

OpenView Labs

JANUARY 3, 2020

If the experience is poor (less than one) the effective price is higher, for the customer that is. Superior customer experience acts like a discount for the customer, but you don’t need to give up revenue. Customer success and customer experience are sometimes hard to quantify.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54